Looking to maximize the impact of your Sponsored Max campaigns?
Good news — Lazada now offers up to 30% bonus clicks for sellers who adopt system-recommended settings. This feature is designed to help you stay ahead in a competitive marketplace, with more visibility and potential traffic, at no extra cost.
What Are Bonus Clicks?
With Sponsored Max, sellers who enable system-recommended settings will enjoy up to 30% bid subsidy automatically applied by the system. This smart adjustment helps your ads become more competitive in auctions — increasing your chances of winning placements and gaining exposure.
The best part? You only pay your original bid price — Lazada covers the additional 30% to boost your ad’s competitiveness. If a buyer clicks your ad, the cost is still based on your original bid.
Who Can Enjoy Bonus Clicks?
All sellers are eligible — not just new ones! To activate bonus clicks, simply use the system-recommended campaign settings when setting up or optimizing your Sponsored Max campaigns. These recommendations are designed to give your campaign the best chance of success with minimal manual effort.
Which Campaign Types Are Included?
Both campaign types under Sponsored Max are supported:
1. Sponsored Max – Product
2. Sponsored Max – Store
No matter which type you use, as long as you follow the recommended settings, you can benefit from bonus clicks.
What Impact Can You Expect?
With the additional bonus clicks, many sellers have observed improvements in:
- Product exposure
- Ad clicks
- Traffic quality
This makes Sponsored Max with bonus clicks a smart way to drive performance — especially in competitive categories.
Final Tip
Ensure you are adopting the system-recommended settings when creating or editing your Sponsored Max campaigns. This small change can make a big difference in performance. Start optimizing your campaigns with Sponsored Max today and enjoy the benefits of bonus clicks today!
