Sponsored Max: Recap of 4 New Feature Enhancements – January 2026

Published Date: Jan 30, 2026

Starting 30 January 2026, Sponsored Max will be fully rolled out with 4 feature enhancements designed to drive performance, protect returns, and deliver clearer insights.

What’s New

1. Sponsored Max – Product: Now supports campaign-level creations

Set up campaigns with up to 100 products per campaign using a shared budget and bidding type, enabling more efficient campaign management and scaling.

2. Sponsored Max – Store: Rapid Boost Feature

Rapid Boost is a growth acceleration feature for Sponsored Max – Store campaigns using Target ROAS (or Target ROI, depending on the country) bidding.

When enabled, the system accelerates campaign performance by increasing traffic and exploring ROAS/ROI levels of up to 30% below the seller’s target. This helps campaigns progress through the learning phase more efficiently and reach stable performance sooner.

Sellers who activate Rapid Boost for the first time using the recommended Target ROAS may receive up to 20% bonus clicks.
*Subject to seller eligibility and may change without prior notice.

3. Sponsored Max – Store: ROAS Protection Feature

ROAS Protection is a protection mechanism for sellers using the Target ROAS bidding type in Sponsored Max – Store, which protects a minimum level of ROAS. If eligible campaigns fail to meet the defined thresholds (subject to applicable criteria), Lazada will rebate part of the campaign spend to sellers in the form of LSS vouchers.

*Target ROAS (or Target ROI, depending on the country).

4. Sponsored Max: Conversion Reporting Update

Sellers can now choose how conversions are reported by using a new filter in the reporting interface. This filter allows you to switch between:

Conversion by Click Date: Conversions are attributed to the date when the campaign click occurred
Conversion by Purchase Date: Conversions are attributed to the date when the transaction was completed