Announcement: Upgrade to On-Platform Solutions Data Reporting
- Published Date:
Enhancements are being made to On-Platform Solutions to provide clearer, smarter, and more consistent performance insights.
This update introduces significant improvements across multiple areas – including metrics, graphs, attribution models, and data visualization within each solution’s tab and the Data Insight section.
Key Highlights:
1.Data Insights Upgrade – Data Insights will be upgraded to Data Reports, featuring an improved structure, enhanced accessibility, and a more comprehensive reporting view.
2.Standardized Metrics and Attribution – Metric definitions and attribution logic will be standardized across all Sponsored Solutions for greater accuracy and consistency.
3. Enhanced Graphs and Dashboards – Each solution’s tab (Sponsored Max, Sponsored Discovery, Sponsored Brand, Sponsored Display) will include refreshed visuals and improved data comparison capabilities.
The rollout will begin gradually from 28 November 2025.
These updates are designed to improve reporting accuracy and support sellers in making data-driven decisions with greater clarity and confidence.
Please note: The update will be rolled out progressively based on ventures and sellers. You may not see the new version immediately on 28 November 2025.
What's new
Homepage
Added the ability to compare performance across different date range. The system automatically selects the previous equivalent period (e.g., if 7-13 is selected, it compares to 1-6).
Order and Guided GMV metrics now use a 30-day last-click attribution window for more accurate performance measurement.
The ROI metric has been removed from the Overview tab and can now be viewed under the Data Reports tab.
Data Insights
Data Insights has been upgraded to “Data Reports” with an enhanced layout and improved accessibility.
Introduced new tabs: Sponsored Overview, Sponsored Max, Sponsored Discovery, Sponsored Brand, Sponsored Display and Data Insights
Existing insights - Audience Insights, Budget Insights, and Product Insights - have been moved under the new Data Reports section.
Store Overview and Solution Overview have been consolidated into the new “Sponsored Overview” tab under Data Reports for unified performance tracking.
Sponsored Max
The Performance page has been upgraded and reorganized into three separate tabs: Sponsored Max Overview, Sponsored Max - Store, and Sponsored Max - Product.
Added pre-set date filters (e.g., Last 7 Days, Last 30 Days) for faster data analysis.
Enabled custom date comparison with flexible period selection.
User interface updated with enhanced charts, visual layout, and metrics presentation.
Added new customizable metrics: Direct Conversion Rate, Cost per Direct Conversion, Conversion Rate, and CPO (Cost per Order).
Sponsored Discovery
Added pre-set date filters (e.g., Last 7 Days, Last 30 Days).
Enabled custom date comparison to analyze performance trends more easily.
Introduced a refreshed UI for both graphs and metrics display.
Added new customizable metrics: Direct Conversion Rate, Cost per Direct Conversion, Conversion Rate, and CPO.
Sponsored Brand
Enhanced UI and visualization for improved readability of charts and data metrics.
Added new customizable metrics: Reach, Visit, Store Visitors, PDP Visits, and CPM.
Metric Definitions Update
As part of the data reporting enhancement, the definitions of several metrics have been updated to align with the new on-platform Sponsored Solutions reporting framework. The updated definitions below reflect the latest attribution model and measurement standards.
Metrics | Definition |
|---|---|
Spend | The total amount spent on On-Platform Solutions during the selected period. |
Orders | The total number of orders generated within a 30-day last-click attribution window. Each order is attributed to the date the shopper clicked on your promoted product, not the purchase date. |
Guided GMV | The total revenue generated within a 30-day last-click attribution window, attributed to the clicked date rather than the purchase date. |
ROAS (Return on Ad Spend) | Measures how much revenue is generated relative to spent on On-Platform Solutions. ROAS = Guided GMV ÷ Amount Spent. |
ROI (Return on Investment) | Measures how much revenue is generated relative to spent on On-Platform Solutions. ROI = Guided GMV ÷ Amount Spent. |
Units Sold | The total number of units sold within a 30-day last-click attribution window, attributed to the clicked date. |
Impressions | The total number of times shoppers viewed your promoted products. |
CPM (Cost per 1,000 impressions) | The average spent on On-Platform Solutions per 1,000 impressions. CPM = (Amount Spent ÷ Impressions) × 1,000 |
Clicks | The number of times shoppers clicked on your promoted products. Repeated clicks from the same shopper within a short time frame are filtered out. |
CTR (Click-Through Rate) | The ratio of how often shoppers who see your promoted products click on them. CTR = (Clicks ÷ Impressions) × 100%. |
CPO (Cost per Order) | The average spent on On-Platform Solutions incurred for each order. CPO = Amount Spent ÷ Orders. |
CPC (Cost per Click) | The average spent on On-Platform Solutions for each click. CPC = Amount Spent ÷ Clicks. |
CVR (Conversion Rate) | The percentage of clicks that resulted in an order. CVR = (Orders ÷ Clicks) × 100%. |
A2C (Add to Cart) | The total number of units added to cart by shoppers after clicking your promoted products, measured within a 30-day last-click attribution window. |
Direct Orders | The total number of direct orders placed from your store after a shopper clicked your promoted products during the selected period. |
Direct Units Sold | The total number of units sold directly within a 30-day last-click attribution window, attributed to the clicked date. |
Direct Add to Cart Units | The total number of units directly added to cart by shoppers after clicking your promoted products. |
Direct Guided GMV | The total revenue directly generated from clicks on your promoted products within a 30-day last-click attribution window, attributed to the clicked date. |
Visits | The total number of sessions where shoppers viewed your store or product pages. Multiple visits from the same shopper are counted separately. |
Store Visitors | The number of unique shoppers who visited your store page at least once during the selected period. |
PDP Visits (Product Detail Page Visits) | The total number of times shoppers viewed individual product detail pages in your store. |
Please note that:
- The metric values may vary depending on the On-Platform Solution selected (e.g., Spend, Order and Guided GMV).
- The availability of certain metrics may also differ based on the specific Sponsored Solution you are viewing.
- Sponsored Brand and Sponsored Display use a 30-day impression attribution model, rather than a click-based attribution model.
- Actual wording and visuals may differ from the screenshots and information shown above.
