How do the First Search Slot and Audience overbid feature work?
Increase your bidding competitiveness by increasing x% bid price on top of your base bid price for a specific slot (e.g. First Search Slot) or specific audience target.
How can I unlock First Search Slot (FSS) overbid feature?
Campaign Type = Standard Placement = Include Sponsored Search
How can I review the First Search Slot (FSS) performance?
You can review the First Search Slot performance in the Reports & Insights – Data Insights – Sponsored Discovery – First Search Slot section.
How can I unlock the Audience overbid feature?
Campaign Type = Manual Placement = Include Sponsored Products
Is there a recommended percentage (%) for Audience overbidding?
Audience overbidding of +15% is a good starting point. Subsequently, you can review the campaign and audience performance and decide if you wish to increase the overbidding % further to gain more traffic or decrease the % to maintain a certain level of ROI, depending on your comfort level. Note that increasing the bid may…
How can I review the Audience performance?
You can review the Audience performance in the Reports & Insights – Data Insights – Sponsored Discovery – Audience section.
