Who can use Sponsored Discovery?
Only whitelisted sellers can use Sponsored Discovery at the moment. Contact support or your account manager to request access.
Why should I use Sponsored Discovery?
It helps increase visibility, drive traffic, and boost sales using Lazada’s recommendation engine and historical shopper data.
How much does Sponsored Discovery cost?
It operates on a cost-per-click (CPC) model with second-price auction. You only pay when someone clicks your ad.
Is Sponsored Discovery suitable for limited budget?
Yes, it supports flexible budget levels.
What is Sponsored Discovery?
Sponsored Discovery is an easy way to increase visibility across Lazada by placing your products on high-traffic areas like search results and product recommendation pages.
Who can use Sponsored Discovery?
All sellers with less than 12 non-compliance points (NCP). NCP refers to Non-compliance point, part of the point-based system where Lazada measures sellers’ compliance with Lazada policies. Non-compliance points are issued if a seller is verified to have taken part in activities that do not comply with Lazada policies.
How will I be charged?
The charging model is based on cost-per-click.
Where will my Sponsored Discovery promoted products appear?
Sponsored Search placement: Search Results Page Sponsored Product placement (Product Recommendations): Homepage ‘For You’ section, Product Details Page (PDP) ‘Recommendations’ section and My Review ‘To review’ Tab.
What determines my promoted products’ ranking?
Bid price competitiveness, keyword selection, and promoted products’ quality (e.g. historical sales performance, product ratings, positive product reviews, creatives) are key levers that will determine your promoted products’ ranking.
