Sponsored Discovery General

ROI = Revenue ÷ Spend.

CR = Orders ÷ Clicks. Shows how often clicks result in purchases.

Their bid or relevance may be higher. Review your campaign settings.

Check budget, schedule, stock, quality score, bid competitiveness, and keyword relevance.

The number of times your promoted product is shown.

Promoted product data is available for 90 days.

Yes, you can export to Excel format.

CTR = Clicks ÷ Impressions. Indicates how attractive your product is.

Average amount paid per click. CPC = Spend ÷ Clicks.

Lazada attributes conversions up to 30 days after a click.