Their Story 👶
Offspring Inc is a trusted Malaysian baby care brand specializing in premium diapers and infant care products. To reach more parents and accelerate growth, they leveraged Sponsored Max, achieving remarkable business results.
1. Objective 📊
Offspring Inc Malaysia aimed to maximize return on investment while significantly increasing sales revenue through strategic advertising. They also wanted to enhance product visibility to reach target audiences and optimize spending efficiency during peak shopping periods.
2. Approach 🛠️
– Focus on Top Performing Products: Promoted proven SKUs with established customer interest to maximize ROI potential
– Campaign-Driven Timing: Aligned campaigns with high-traffic shopping events and mega sales to capture ready-to-buy audiences
– Continuous Optimization: Monitored and optimized Sponsored Max performance based on key metrics (CTR, CVR, ROI)
– Creative Optimization: Utilized high-quality visuals and clear calls-to-action to capture shopper attention effectively, leveraging Lazada’s Creative Center for professional image editing and design enhancement
3. Results 📈
+2x Return on Investment (ROI) Uplift – Exceeded ROI expectations significantly 🚀
+54% Sales Revenue Uplift – Achieved substantial revenue growth 💰
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