Frequently
Asked Questions
Questions you may have about
Lazada Sponsored Solutions
Questions you may have about Lazada Sponsored Solutions
On-Platform Solutions
General Questions
Sponsored Discovery
Sponsored Discovery General
Campaign Setting
Campaign Setup
Product Selection
Keyword Selection
New Product Launcher
Sponsored Display
Sponsored Max
Off-Platform Solutions
Sponsored Affiliate (SA)
External Traffic Campaign & Traffic Reward Program (TRP)
Meta Collaborative
Ads (Cpas)
Ads (Cpas)
CPAS Migration
Webinar 2024
Webinar 2024
CPAS Migration FAQ: Onboarding
CPAS Migration FAQ: Performance
Sponsored Media
Can we do audience targeting with Sponsored Display?
Yes, audience targeting is available with Sponsored Display. If you’re looking to reach specific segments, we recommend using Sponsored Display CPM, which allows you to target by age, gender, interests, store visits, and more. Meanwhile, Sponsored Display CPD focuses on capturing mass audiences during high-traffic periods, such as Mega Campaigns, and does not offer audience targeting.
