Will my Sponsored Discovery historical data transfer to Sponsored Max?
Campaign history won’t directly transfer. You’ll start fresh with new campaign tracking in Sponsored Max.
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How do I migrate from Sponsored Discovery to Sponsored Max?
Start by creating Sponsored Max campaigns for your top-performing products from Sponsored Discovery. Monitor performance for 7-14 days, then gradually transition more products. Use historical Sponsored Discovery data to set realistic Target ROI in Sponsored Max.
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Can I run both Sponsored Discovery and Sponsored Max campaigns simultaneously?
During the transition period, you can run both campaign types. However, the same product cannot be promoted in both Sponsored Discovery and Sponsored Max at the same time. You will need to pause the product in one campaign before promoting it in the other.
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When will Sponsored Discovery be discontinued?
Lazada is taking a gradual migration approach. Sponsored Discovery will continue to run alongside Sponsored Max during the transition period. We encourage you to start exploring Sponsored Max while continuing to run your existing Sponsored Discovery campaigns.
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What is Sponsored Max and how does it differ from Sponsored Discovery?
Sponsored Max is Lazada’s advanced advertising solution designed to maximize sales using AI-powered optimization and automated bidding. While Sponsored Discovery focuses on driving traffic and product visibility, Sponsored Max goes further by optimizing for conversion and sales outcomes, with better control over Target ROI.
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What types of products should I prioritize for Sponsored Max-Product?
Prioritize: Top-performing products High-potential products from system recommendations High AOV/GMV contribution products Products with >5 orders in 7 days for Target ROI bidding
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What should I avoid during the 7-day learning phase?
Avoid the following: Checking performance daily, as the system needs time to learn and stabilize Making manual changes too early, since this can reset the learning progress Letting the campaign stay inactive for more than 3 days (e.g. paused or low budget), as it will restart the learning phase
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How should I determine the optimal Target ROI setting?
Start with the system’s recommended ROI. Setting ROI too high (e.g. 7x) may limit your growth Setting ROI too low (e.g. 3x) may reduce your profit
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Which bidding type should I choose for my products?
Follow this guide to choose your bidding method: If your product has 5 or more orders in the last 7 days > use Target ROI If your product has some CPC data but fewer than 5 orders > use Max CPC If your product is new with no data > use Auto Bidding
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How do I choose between Sponsored Max-Store and Sponsored Max-Product?
Use our decision tree: If you want to maximize total store sales with minimal management, choose Sponsored Max-Store. If you want control over specific products and have time to manage campaigns, choose Sponsored Max-Product. You can also run both simultaneously.