On Platform

How do I use all the different Sponsored Display campaign types for an effective upper funnel objective?

The best time to purchase CPD packages is during platform or brand campaigns—such as Mega campaigns, Double-Digit campaigns, PayDays, or Mid-Month events—when platform traffic experiences a significant spike. These moments are ideal for maximizing visibility through guaranteed exposure. To complement this, we recommend using CPM packages both before and after campaigns. Pre-campaign, CPM helps build…

What are the different campaign types for Sponsored Display?

Sponsored Display has three different campaign types: CPD (Cost per Day), CPM (Cost per Mille) Guaranteed Delivery, and CPM (Cost per Mille) Bidding. CPD: Maximize awareness and share of voice for mass-targeted campaigns by paying a flat amount for whole day exposure. CPM Guaranteed Delivery (CPM GD): Secure CPM GD slots upfront and pay per…

How does Audience Bidding help my campaign?

Audience modifiers boost your campaign by: Reaching shoppers who have previously shown interest in similar products. Re-targeting shoppers who have visited your store. Increasing your chances of winning auctions for high-intent audiences. This can lead to higher click-through rates (CTR) and conversion rates (CVR).

What is post-pay credit in Sponsored Display?

Sponsored Display uses a post-pay wallet, and as the name suggests, sellers can make payment after the campaign has gone live. Sellers will be able to make reservations according to how much balance they have in their post-pay credit balance and cannot book new campaigns until their existing balance has been settled. Please contact your…

What is Audience Bidding in Sponsored Discovery?

Audience Bidding allows you to apply a bid modifier to target specific shopper segments more accurately. It helps improve campaign performance by increasing visibility to shoppers who are more likely to be interested in your products.

How to manage your Sponsored Discovery Campaigns on the Lazada Seller Center App?

1.Open the Lazada Seller Center App. 2. Go to the (a.) Tools tab and click (b.) Sponsored Discovery. 3. In the Sponsored Discovery Page you can check your Account Balance, Budget for Campaign and your Store’s Performance. To continue gaining a platform-wide visibility to Lazada shoppers, click the Top-Up button to maximize the Sponsored Discovery…

How can I get Annual pass?

Annual Pass is available to sellers at the start of each calendar year. Please express your interest with your Key Account Manager to get Annual Pass for the next calendar year.

What should I consider when choosing keywords?

Here are three key factors to consider: Keyword Relevance: Choose keywords closely related to your product. High relevance usually leads to better click-through rate (CTR) and conversion rate (CR), and lowers your cost per click. The system will display a relevance score for each keyword. Search Volume: Select keywords with high search volume to boost…

Does the system have a suggested daily budget for sellers to set?

Yes, when promoting product, system will have a suggested amount for the daily budget.

Will the system recommend keywords for me?

Yes. During the keyword selection process, our system will automatically suggest the most relevant keywords based on your product listing.