Sponsored Display

The best time to purchase CPD packages is during platform or brand campaigns—such as Mega campaigns, Double-Digit campaigns, PayDays, or Mid-Month events—when platform traffic experiences a significant spike. These moments are ideal for maximizing visibility through guaranteed exposure. To complement this, we recommend using CPM packages both before and after campaigns. Pre-campaign, CPM helps build…

Sponsored Display has three different campaign types: CPD (Cost per Day), CPM (Cost per Mille) Guaranteed Delivery, and CPM (Cost per Mille) Bidding. CPD: Maximize awareness and share of voice for mass-targeted campaigns by paying a flat amount for whole day exposure. CPM Guaranteed Delivery (CPM GD): Secure CPM GD slots upfront and pay per…

Sponsored Display uses a post-pay wallet, and as the name suggests, sellers can make payment after the campaign has gone live. Sellers will be able to make reservations according to how much balance they have in their post-pay credit balance and cannot book new campaigns until their existing balance has been settled. Please contact your…

Annual Pass is available to sellers at the start of each calendar year. Please express your interest with your Key Account Manager to get Annual Pass for the next calendar year.

Sponsored Display is currently available to eligible stores on a whitelist basis, with LazMall sellers prioritized. We’re continuously working to expand access in the future.

Sponsored Display is an upper-funnel solution that allows brands to engage with mass and targeted audiences. It helps drive more efficient branding investment and generates incremental brand-keyword searches and item page views—creating opportunities for shoppers to learn more about your brand, discover your store, and explore more within it.

There are two options to top up credit: CPT (Cost Per Time) or CPD (Cost Per Day): Mega Campaigns Packages generally use this charging model. It is helpful for customized audience group targeting and re-targeting. CPM (Cost Per Mille): BAU (Business As Usual) and AP (Annual Pass) packages generally use this charging model. CPM Guaranteed Delivery (CPM…

If you are interested in using Sponsored Display, please contact your Key Account Manager to get whitelisted and set up your Billing Party. Please also refer to [Link: https://www.lazadasolutions.com/news-updates/annual-pass-monthly-sponsored-display-packages-update/] for upcoming packages.

Once you’ve secured Annual Pass and Mega Campaign Packages, in principle, use CPD to capture mass audiences when the platform traffic peaks. Use Sponsored Display CPM during the non-Mega or non-Campaign period to build your store’s audience pool and retarget audiences.

Yes, audience targeting is available with Sponsored Display. If you’re looking to reach specific segments, we recommend using Sponsored Display CPM, which allows you to target by age, gender, interests, store visits, and more. Meanwhile, Sponsored Display CPD focuses on capturing mass audiences during high-traffic periods, such as Mega Campaigns, and does not offer audience…