Frequently
Asked Questions
Questions you may have about
Lazada Sponsored Solutions
Questions you may have about Lazada Sponsored Solutions
On-Platform Solutions
General Questions
Sponsored Discovery
Sponsored Discovery General
Campaign Setting
Campaign Setup
Product Selection
Keyword Selection
New Product Launcher
Sponsored Display
Sponsored Max
Off-Platform Solutions
Sponsored Affiliate (SA)
External Traffic Campaign & Traffic Reward Program (TRP)
Meta Collaborative
Ads (Cpas)
Ads (Cpas)
CPAS Migration
Webinar 2024
Webinar 2024
CPAS Migration FAQ: Onboarding
CPAS Migration FAQ: Performance
Sponsored Media
What are the different campaign types for Sponsored Display?
Sponsored Display has three different campaign types: CPD (Cost per Day), CPM (Cost per Mille) Guaranteed Delivery, and CPM (Cost per Mille) Bidding.
CPD: Maximize awareness and share of voice for mass-targeted campaigns by paying a flat amount for whole day exposure.
CPM Guaranteed Delivery (CPM GD): Secure CPM GD slots upfront and pay per thousand impressions delivered through targeted exposure and traffic with selected audiences on specific date ranges.
CPM Bidding: Participate in Sponsored Display CPM Bidding auction. You set the bid price and budget for your Display Banner to show and compete for on-site impressions. Relative to CPM GD, it gives you better control of your budget. CPM Bidding also allows more precise audience targeting through our DMP (Data Management Platform).
