Frequently
Asked Questions

Auto Keyword Selection aims to optimize your keyword selection to increase buyer interest in visiting your Product and Store pages. Powered by Lazada’s machine learning system, Auto Keyword Selection predicts and selects keywords for you, which are expected to perform better based on your campaign objective (Traffic/Sales).

Use Auto Keyword Selection if you want to set up your promotional products with minimal effort and time, or if you are not sure how to choose the right keywords. With Auto Keyword Selection, your product selection will be a key point in maximizing your campaign performance.