Audience modifiers boost your campaign by: Reaching shoppers who have previously shown interest in similar products. Re-targeting shoppers who have visited your store. Increasing your chances of winning auctions for high-intent audiences. This can lead to higher click-through rates (CTR) and conversion rates (CVR).
Audience Bidding allows you to apply a bid modifier to target specific shopper segments more accurately. It helps improve campaign performance by increasing visibility to shoppers who are more likely to be interested in your products.
1.Open the Lazada Seller Center App. 2. Go to the (a.) Tools tab and click (b.) Sponsored Discovery. 3. In the Sponsored Discovery Page you can check your Account Balance, Budget for Campaign and your Store’s Performance. To continue gaining a platform-wide visibility to Lazada shoppers, click the Top-Up button to maximize the Sponsored Discovery…
Here are three key factors to consider: Keyword Relevance: Choose keywords closely related to your product. High relevance usually leads to better click-through rate (CTR) and conversion rate (CR), and lowers your cost per click. The system will display a relevance score for each keyword. Search Volume: Select keywords with high search volume to boost…
Yes. During the keyword selection process, our system will automatically suggest the most relevant keywords based on your product listing.
It is best suited for advanced users or sellers who want their products to appear at the top of search results for specific keywords. If you want more control over targeting and bidding, Manual Keyword Selection is a good choice.
Manual Keyword Selection allows you to choose specific keywords you want to bid on and set individual bid prices for each keyword. This gives you more control over where and how your promoted products appear in search results.
Auto Keyword Selection aims to optimize your keyword selection to increase buyer interest in visiting your Product and Store pages. Powered by Lazada’s machine learning system, Auto Keyword Selection predicts and selects keywords for you, which are expected to perform better based on your campaign objective (Traffic/Sales). Use Auto Keyword Selection if you want to…
A. Here are some tips on how to select products with the highest potential: 1. Best-selling products Your best-selling products can get more sales by getting more traffic. 2. Competitively-priced products Pricing is a key decision point for shoppers – products with competitive pricing and discounts are more attractive for shoppers to click on. 3….
Their bid or relevance may be higher. Review your campaign settings.
