Will my Sponsored Discovery historical data transfer to Sponsored Max?
Campaign history won’t directly transfer. You’ll start fresh with new campaign tracking in Sponsored Max.
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How do I migrate from Sponsored Discovery to Sponsored Max?
Start by creating Sponsored Max campaigns for your top-performing products from Sponsored Discovery. Monitor performance for 7-14 days, then gradually transition more products. Use historical Sponsored Discovery data to set realistic Target ROI in Sponsored Max.
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Can I run both Sponsored Discovery and Sponsored Max campaigns simultaneously?
During the transition period, you can run both campaign types. However, the same product cannot be promoted in both Sponsored Discovery and Sponsored Max at the same time. You will need to pause the product in one campaign before promoting it in the other.
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When will Sponsored Discovery be discontinued?
Lazada is taking a gradual migration approach. Sponsored Discovery will continue to run alongside Sponsored Max during the transition period. We encourage you to start exploring Sponsored Max while continuing to run your existing Sponsored Discovery campaigns.
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What is Sponsored Max and how does it differ from Sponsored Discovery?
Sponsored Max is Lazada’s advanced advertising solution designed to maximize sales using AI-powered optimization and automated bidding. While Sponsored Discovery focuses on driving traffic and product visibility, Sponsored Max goes further by optimizing for conversion and sales outcomes, with better control over Target ROI.
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What is ROI (Return on Investment)?
ROI = Revenue ÷ Spend.
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What is CR (Conversion Rate)?
CR = Orders ÷ Clicks. Shows how often clicks result in purchases.
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How does Audience Bidding help my campaign?
Audience modifiers boost your campaign by: Reaching shoppers who have previously shown interest in similar products. Re-targeting shoppers who have visited your store. Increasing your chances of winning auctions for high-intent audiences. This can lead to higher click-through rates (CTR) and conversion rates (CVR).
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What is Audience Bidding in Sponsored Discovery?
Audience Bidding allows you to apply a bid modifier to target specific shopper segments more accurately. It helps improve campaign performance by increasing visibility to shoppers who are more likely to be interested in your products.
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How to manage your Sponsored Discovery Campaigns on the Lazada Seller Center App?
1.Open the Lazada Seller Center App. 2. Go to the (a.) Tools tab and click (b.) Sponsored Discovery. 3. In the Sponsored Discovery Page you can check your Account Balance, Budget for Campaign and your Store’s Performance. To continue gaining a platform-wide visibility to Lazada shoppers, click the Top-Up button to maximize the Sponsored Discovery…