Frequently
Asked Questions
Questions you may have about
Lazada Sponsored Solutions
Questions you may have about Lazada Sponsored Solutions
On-Platform Solutions
General Questions
Sponsored Discovery
Sponsored Discovery General
Campaign Setting
Campaign Setup
Product Selection
Keyword Selection
New Product Launcher
Sponsored Display
Sponsored Max
Off-Platform Solutions
Sponsored Affiliate (SA)
External Traffic Campaign & Traffic Reward Program (TRP)
Meta Collaborative
Ads (Cpas)
Ads (Cpas)
CPAS Migration
Webinar 2024
Webinar 2024
CPAS Migration FAQ: Onboarding
CPAS Migration FAQ: Performance
Sponsored Media
What is the difference in objectives between the three bidding types? How should I choose from the three ones?
urrently Sponsored Max provides three types of bidding methods, which are: Target ROI, Max CPC, and Auto Bidding:
Target ROI: is an automated bidding strategy that allows advertisers to set a desired Return on Investment. The platform automatically adjusts the bid for each click to maximize the advertiser’s return.
Max CPC: is an automated bidding refers to the highest amount an advertiser is willing to pay for each click on their ads.
Auto Bidding: is an automated bidding strategy designed to help advertisers maximize sales within a specified budget.
Based on sellers’ historical performance, the system will recommend the most suitable bidding type for each seller. Sellers may kindly accept the recommended bidding type for optimized results.
