Sponsored Max

Prioritize: Top-performing products High-potential products from system recommendations High AOV/GMV contribution products Products with >5 orders in 7 days for Target ROI bidding

Avoid the following: Checking performance daily, as the system needs time to learn and stabilize Making manual changes too early, since this can reset the learning progress Letting the campaign stay inactive for more than 3 days (e.g. paused or low budget), as it will restart the learning phase

Start with the system’s recommended ROI. Setting ROI too high (e.g. 7x) may limit your growth Setting ROI too low (e.g. 3x) may reduce your profit

Follow this guide to choose your bidding method: If your product has 5 or more orders in the last 7 days > use Target ROI If your product has some CPC data but fewer than 5 orders > use Max CPC If your product is new with no data > use Auto Bidding

Use our decision tree: If you want to maximize total store sales with minimal management, choose Sponsored Max-Store. If you want control over specific products and have time to manage campaigns, choose Sponsored Max-Product. You can also run both simultaneously.

You can seamlessly switch between “Click Date” (conversions by click occurrence) and “Purchase Date” (conversions by transaction completion) filters in the campaign reporting section.

The new “Purchase Date” filter allows you to view conversions attributed to transaction completion dates, complementing the existing “Click Date” filter for better performance alignment and ROAS measurement.

It simplifies operations for sellers with high product assortments, offering flexible product selection and intelligent budget allocation across multiple products.

You can now manage up to 100 products in a single campaign with shared budget and intelligent allocation, plus automatic creative optimization that can be toggled on/off.

When your eligible campaign falls below the platform-protected ROAS threshold, you’ll automatically receive rebates as LSS Vouchers.