Does the system have a suggested daily budget for sellers to set?
Yes, when promoting product, system will have a suggested amount for the daily budget.
Why can’t the daily budget be adjusted? Why does it sometimes show an internal error?
Sometimes you might see an error when changing your daily budget. This can happen if your campaign is still learning or syncing in the system. Try again later, or contact support if the issue persists.
Why has my real-time spend exceeded the daily budget?
Sometimes your ad spend might go slightly over your daily budget during peak traffic times. Don’t worry — the system balances it over time to match your overall budget setting.
Why is the final CPC higher than what I set?
Your CPC might go a bit above the max you set, especially during high-traffic periods or when your campaign is still learning. This helps ensure your products stay competitive.
Where can we find best practices and analysis tools to evaluate Sponsored Max campaign performance?
Go to Campaign Manager to track your Sponsored Max performance. You’ll find tools to review sales, traffic, and product-level results. Use these insights to adjust your strategy and improve ROI.
How should we advise sellers to allocate budget between Sponsored Max and Mega Sales Accelerator (MSA) during campaign periods?
Use Sponsored Max – Store to maintain consistent store performance and optimize for your return goals. Add Mega Sales Accelerator (MSA) during mega campaigns to boost short-term visibility and sales. Together, they help you balance performance and exposure.
Can sellers run Sponsored Max – Store and Sponsored Discovery – Manual Campaign in parallel?
Yes, sellers can run Sponsored Max – Store and Sponsored Discovery – Manual Campaign at the same time, and Sponsored Max – Store will automatically select products that are not chosen from Sponsored Discovery – Manual Campaign.
Do sellers have to pause the Sponsored Discovery Automated Campaign, or pause all Sponsored Discovery campaigns if they want to create a Sponsored Max – Store?
When sellers create Sponsored Max – Store the system will pause all Sponsored Discovery campaigns (MSA excluded) with sellers’ confirmation. However, sellers can remove products from the Sponsored Max – Store and create a separate Sponsored Discovery campaign for the removed products.
Does the suggested ROAS/ROI in Sponsored Max – Store reflect a seller’s average ROAS/ROI in Sponsored Discovery? What happens if sellers don’t follow the suggestion?
The Target ROAS/ROI is customized based on your past performance. If you set a much higher target than recommended, your ads may not get enough traffic, reducing sales potential.
When creating a Sponsored Max – Store, do I need to select products for the campaign?
No need for sellers to manually select products; the algorithm will intelligently choose and promote them for the store.
