Frequently
Asked Questions
Questions you may have about
Lazada Sponsored Solutions
Questions you may have about Lazada Sponsored Solutions
On-Platform Solutions
General Questions
Sponsored Discovery
Sponsored Discovery General
Campaign Setting
Campaign Setup
Product Selection
Keyword Selection
New Product Launcher
Sponsored Display
Sponsored Max
Off-Platform Solutions
Sponsored Affiliate (SA)
External Traffic Campaign & Traffic Reward Program (TRP)
Meta Collaborative
Ads (Cpas)
Ads (Cpas)
CPAS Migration
Webinar 2024
Webinar 2024
CPAS Migration FAQ: Onboarding
CPAS Migration FAQ: Performance
Sponsored Media
What should I consider when choosing keywords?
Here are three key factors to consider:
Keyword Relevance:
Choose keywords closely related to your product. High relevance usually leads to better click-through rate (CTR) and conversion rate (CR), and lowers your cost per click. The system will display a relevance score for each keyword.
Search Volume:
Select keywords with high search volume to boost your product’s visibility and reach more potential buyers.
Competitive Bid Price:
Make sure your bid is competitive enough to win placements. Consider bidding higher on converting keywords like branded, category, or unique product feature keywords. New users are advised to follow the system-suggested bid price initially, then optimize based on performance data.
