Frequently
Asked Questions

Does the system have a suggested daily budget for sellers to set? Why can't the daily budget be adjusted? Why does it sometimes show an internal error? Why has my real-time spend exceeded the daily budget? Why is the final CPC higher than what I set? Where can we find best practices and analysis tools to evaluate Sponsored Max campaign performance? How should we advise sellers to allocate budget between Sponsored Max and Mega Sales Accelerator (MSA) during campaign periods? Can sellers run Sponsored Max - Store and Sponsored Discovery - Manual Campaign in parallel? Do sellers have to pause the Sponsored Discovery Automated Campaign, or pause all Sponsored Discovery campaigns if they want to create a Sponsored Max - Store? Does the suggested ROAS/ROI in Sponsored Max - Store reflect a seller's average ROAS/ROI in Sponsored Discovery? What happens if sellers don't follow the suggestion? When creating a Sponsored Max - Store, do I need to select products for the campaign? Where will my promoted products in the store be displayed to shoppers? Why is my Sponsored Max campaign still in the learning phase after 15 days? For the 30% Bonus Clicks subsidy under Sponsored Max - Store, how long does it last? What is meant by“All Platform Traffic”? Why does a higher ROAS/ROI setting sometimes lead to lower daily GMV? What happens if sellers set a high target ROI? Why did my ROI results not match the Target ROI input? How many times per day I can adjust my Target ROI? How are the recommended ROI targets determined? What is the difference in objectives between the three bidding types? How should I choose from the three ones? Can sellers run Sponsored Max - Store and Sponsored Max - Product in parallel? What is the difference between Sponsored Max - Store and Sponsored Max - Product? Is there a minimum budget that Sponsored Max can set at the product level? Can I promote my products in both Sponsored Max and Sponsored Discovery Why did my ROAS results not match the Target ROAS input? How can I control my Sponsored Max budget? Where will my promoted products display to shoppers? What is the Sponsored Max Attribution Window? Which Account Balance does Sponsored Max utilize How should I use Sponsored Max to promote while I have already run Sponsored Discovery? How should I review my Sponsored Max Performance? How many times per day I can adjust my Target ROAS and daily budget setting