Sponsored
Brand Boost
Enhance brand visibility with various placements and engaging creatives, leveraging exclusive insights into buyer segments.
Enhance brand visibility with various placements and engaging creatives, leveraging exclusive insights into buyer segments.
Sponsored Brand Boost Overview
is an on-platform solution under Sponsored Brand that leverages Lazada’s homepage and other premium placements to help sellers elevate brand awareness through engaging creatives across the platform.
Sponsored Brand Boost
is designed to keep brands visible and engaging across the entire shopper journey, expanding reach across key shopper touchpoints—including Homepage Banner, Add to Cart (ATC), and the Order page—helping your brand stay top of mind at every stage of conversion.
Sponsored Brand Boost
is designed to keep brands visible and engaging across the entire shopper journey, expanding reach across key shopper touchpoints—including Homepage Banner, Add to Cart (ATC), and the Order page—helping your brand stay top of mind at every stage of conversion.
Various Placement with
Expanded Visibility
Control Your Investment for Growth
Diverse Creatives to Engage
with Customers
Sponsored Brand Boost is available for eligible sellers only. For any questions, please contact your Key Account Manager
Sparking Demand Across Every Shopper Touchpoint
Strategically drive engaged shoppers across the platform to your Store Page or Product Page for optimal visibility. Maximize browsing and conversions by leveraging the power of Sponsored Max to create a seamless and complete shopping journey.
Sponsored Brand Boost Placements
Homepage Banner
Mass Awareness
Connect
Maximize Awareness from Homepage Banner
Homepage JFY
Personalized Discovery
Convince
Creating demand with AI-powered targeting precision
Add to Cart & Order JFY
Ready to Buy
Capture
Capture peak purchase intent where decisions are made
Platform-Wide Traffic
Checkout Win!
Precision Targeting
Enlarge audience and intent signals, enabling the optimization more efficiently
Why Sponsored Brand Boost Matters for Your Growth?
76%
Boost
more visibility & traffic to performance solutions
Sponsored
Max
96%
Achieve
higher CTR to your store
by adopting both Sponsored Max and Sponsored Brand Boost.
95%
Gain
More orders compared to non-users by maximizing your sales potential
Source : Data based on Sponsored Brand Boost Pilot Performance During March 2026
How to set up Sponsored Brand Boost Campaigns
Option 1
In Lazada Seller Center,
Go to Sponsored Solutions tab
Select On-Platform Solutions
Click Sponsored Brand
Select Sponsored Brand Boost
Click + Create Campaign
Option 2
In Lazada Seller Center,
Go to Sponsored Solutions tab
Select On-Platform Solutions
Click Sponsored Brand
Select Sponsored Brand Boost
Click View
