Sponsored
Brand Search
Generic Keywords
Sponsored Brand Search Generic Keywords
Enables sellers to reach potential customers through generic keyword searches using tailored visuals aligned with seasonal trends, promotions, and marketing objectives, while maintaining full control over their budget and impressions through the CPM (cost per 1,000 impressions) model.
Sponsored Brand Search Generic Keywords is available for eligible sellers only.
For any questions, please contact your Key Account Manager
How Shoppers Interact with Your Brand Through
Generic Keywords
Shoppers SEARCH interact for your
product keywords
Shoppers SEE your Sponsored Brand
Search* promotions
Shoppers CLICK the promotion and on any one of the two landing pages
Product Details Page (PDP)
Store Page
Elevate Store Awareness with Premium Search Visibility
Maximize Campaign Efficiency. Drive traffic to your store with strategic keyword targeting
Flexible Brand Investment for Growth. Choose between “Smart Promote” and “Promote By Myself” to stay in control of your goals and budget
Flexible Options for Different Campaign Needs
Smart Promote
Automatically generates relevant keywords, helping sellers capture trending and viral search terms without missing valuable opportunities
Promote By Myself
Manually select and manage keywords for greater control over your targeting strategy.
Tips for Success: From our sourc that Active users VS non-users uplift performance during Mega periods found that turn on Auto campaigns, they outperform Manual by letting Lazada’s algorithm optimize bids and targeting in real time.
Why Sponsored Brand Search Drives Better Results
+70%
Drive 70% Higher CTR on Performance Campaigns
+48%
Achieve 48% Higher CVR on Performance Campaigns
-57%
Reduce CPM by 57% on Performance Campaigns
Comparison of Sponsored Brand Search and Sponsored Brand Solutions
How to set up Sponsored Brand Search
Generic Keywords Campaigns
Go to “Sponsored Solutions”
Select “On-Platform Solutions”
Click “Overview”
Choose “Sponsored Brand”
Select “Sponsored Brand Search”
