Audience modifiers boost your campaign by: Reaching shoppers who have previously shown interest in similar products. Re-targeting shoppers who have visited your store. Increasing your chances of winning auctions for high-intent audiences. This can lead to higher click-through rates (CTR) and conversion rates (CVR).
Audience Bidding allows you to apply a bid modifier to target specific shopper segments more accurately. It helps improve campaign performance by increasing visibility to shoppers who are more likely to be interested in your products.
1.Open the Lazada Seller Center App. 2. Go to the (a.) Tools tab and click (b.) Sponsored Discovery. 3. In the Sponsored Discovery Page you can check your Account Balance, Budget for Campaign and your Store’s Performance. To continue gaining a platform-wide visibility to Lazada shoppers, click the Top-Up button to maximize the Sponsored Discovery…
Yes, you can increase or decrease it anytime
Your campaign stops until you increase the budget or top up balance.
The maximum amount you’re willing to pay per click. You’re often charged less.
Yes, changes can be made anytime.
Automated Standard Descripton Steeper learning curve. Allow your experienced performance marketer to learn and optimize your campaigns and promoted products’ performance with more customized bidding options. Budget Options Max daily budget Max daily budget Unlimited daily budget Bid Options Cost-effective bidding Max bidding price Competitive bidding Product level bid price Keyword level bid price Features…
You can create one Automated Campaign with a Manual Product selection for each focus Category (e.g. skincare, hair care, make up, etc.). For each of the focus Category campaigns, include the Hero Products (i.e. the products that historically drove high store GMV with excellent buyers’ ratings and reviews) Only use the Manual Campaign type after…
In principle, set a daily budget that can drive at least 100 clicks. You can review this during the campaign setup. Our algorithm will predict the number of clicks you will likely get based on historical data, current economics, and your campaign setup. Do login and review your campaign performance frequently to ensure you always…
