All sellers with less than 12 non-compliance points (NCP). NCP refers to Non-compliance point, part of the point-based system where Lazada measures sellers’ compliance with Lazada policies. Non-compliance points are issued if a seller is verified to have taken part in activities that do not comply with Lazada policies.
The charging model is based on cost-per-click.
Sponsored Search placement: Search Results Page Sponsored Product placement (Product Recommendations): Homepage ‘For You’ section, Product Details Page (PDP) ‘Recommendations’ section and My Review ‘To review’ Tab.
Bid price competitiveness, keyword selection, and promoted products’ quality (e.g. historical sales performance, product ratings, positive product reviews, creatives) are key levers that will determine your promoted products’ ranking.
