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Sponsored Discovery General

Why do I only see competitor ads?

Their bid or relevance may be higher. Review your campaign settings.

Read More Why do I only see competitor ads?Continue

Why are my promoted products not showing up?

Check budget, schedule, stock, quality score, bid competitiveness, and keyword relevance.

Read More Why are my promoted products not showing up?Continue

What are impressions?

The number of times your promoted product is shown.

Read More What are impressions?Continue

How long is data available?

Promoted product data is available for 90 days.

Read More How long is data available?Continue

Can I export campaign reports?

Yes, you can export to Excel format.

Read More Can I export campaign reports?Continue

What is ROI (Return on Investment)?

ROI = Revenue ÷ Spend.

Read More What is ROI (Return on Investment)?Continue

What is CR (Conversion Rate)?

CR = Orders ÷ Clicks. Shows how often clicks result in purchases.

Read More What is CR (Conversion Rate)?Continue

What is CTR (Clickthrough Rate)?

CTR = Clicks ÷ Impressions. Indicates how attractive your product is.

Read More What is CTR (Clickthrough Rate)?Continue

What is CPC (Cost Per Click)?

Average amount paid per click. CPC = Spend ÷ Clicks.

Read More What is CPC (Cost Per Click)?Continue

What is Attribution Window?

Lazada attributes conversions up to 30 days after a click.

Read More What is Attribution Window?Continue

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