Why should I use Sponsored Discovery?
Sponsored Discovery helps increase visibility and drive traffic using Lazada’s recommendation engine. However, Lazada now recommends Sponsored Max for better sales optimization and ROAS/ROI control.
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How much does Sponsored Discovery cost?
It operates on a cost-per-click (CPC) model with second-price auction. You only pay when someone clicks your ad.
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Is Sponsored Discovery suitable for limited budget?
Yes, it supports flexible budget levels.
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What is Sponsored Discovery?
Sponsored Discovery is an easy way to increase visibility across Lazada by placing your products on high-traffic areas like search results and product recommendation pages.
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Why can’t I use Sponsored Discovery or why has my campaign been paused?
Sponsored Discovery is only available to sellers with fewer than 12 non-compliance points (NCP). If your account reaches 12 or more NCP, you may not be able to use this feature, and your campaigns may be paused. NCP (Non-compliance points) are part of Lazada’s point-based system used to measure seller compliance with platform policies. Points…
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How will I be charged?
The charging model is based on cost-per-click.
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Where will my Sponsored Discovery promoted products appear?
Sponsored Search placement: Search Results Page Sponsored Product placement (Product Recommendations): Homepage ‘For You’ section, Product Details Page (PDP) ‘Recommendations’ section and My Review ‘To review’ Tab.
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What determines my promoted products’ ranking?
Bid price competitiveness, keyword selection, and promoted products’ quality (e.g. historical sales performance, product ratings, positive product reviews, creatives) are key levers that will determine your promoted products’ ranking.