Who can use Sponsored Display?
Only whitelisted stores, mainly LazMall.
Why should I use Sponsored Display?
Sponsored Display is an upper funnel solution to maximize your on-platform exposure in the prime locations. During Mega Campaigns (e.g. Lazada Birthday, 9.9, 11.11, and more), the Mega Display Packages also commonly cover both on-platform and off-platform upper funnel exposure.
What are the charging models for Sponsored Display?
There are two options to top up credit: CPT (Cost Per Time) or CPD (Cost Per Day): Mega Campaigns Packages generally use this charging model. It is helpful for customized audience group targeting and re-targeting. CPM (Cost Per Mille): BAU (Business As Usual) and AP (Annual Pass) packages generally use this charging model. CPM Guaranteed Delivery (CPM…
How do I get started with Sponsored Display?
There are two options to top up credit: Purchase Annual Pass (AP) earlier to secure Display banners (CPD/CPM) and other valuable assets (e.g. out-of-home, CRM, LazFlash, etc.) at a discounted rate. Purchase Mega Campaign Packages earlier to secure Display banners (CPD) at the prime location earlier before it runs out. Mega Campaign Packages commonly include off-platform upper funnel assets…
How do I use all the different buying types of Sponsored Display for an effective upper funnel objective?
Once you’ve secured Annual Pass and Mega Campaign Packages, in principle, use CPD to capture mass audiences when the platform traffic peaks. Use Sponsored Display CPM during the non-Mega or non-Campaign period to build your store’s audience pool and retarget audiences.
Can we do audience targeting with Sponsored Display?
Sponsored Display CPM GD allows you to target audiences by Age, Gender, Interest, Store Visit, and more. Sponsored Display CPM Bidding allows you to target customized audiences using the Data Management Platform (DMP) which is currently in pilot phase and available in some markets only. Sponsored Display CPD captures mass audiences during peak season (e.g….
