Currently, Sponsored Max promotes your products from the store through Search and Recommendations with additional, more exclusive placements to drive more traffic to your products.
Your campaign might still be learning if there weren’t enough clicks or if changes were made too often. To complete the learning phase faster, try to keep your settings stable and ensure a healthy daily budget.
You’ll enjoy up to 30% bonus clicks during the first 7 days when you start your Sponsored Max – Store campaign. Make sure your campaign is active and eligible!
With All Platform Traffic, your products don’t just rely on search results – they get maximum exposure with wide visibility and higher chances to be seen across Lazada’s website and app, uplifting opportunities to Max Traffic and Max Sales.
If you set a high ROAS/ROI, your ads may be shown less often, leading to fewer sales. Try adjusting to a more realistic ROAS/ROI to increase traffic and revenue.
Setting a high ROI target can lead to lower bid prices, limiting traffic and sales potential. We highly recommend sellers adopt the system’s suggested ROI, which is calculated based on the product’s historical performance and store data, to achieve the most optimal target return for your products.
Your Target ROI may initially vary due to the product’s learning phase. ROI fluctuations are more significant during this stage. Please wait 7 days for the learning phase to be completed before optimization.
You can adjust your target ROI and daily budget for your Sponsored Max promoted products maximum 2 times per day. For helping stabilize performance, we highly suggest to refrain from unnecessary edits.
ROI recommendations are customized for each product using historical performance data and industry benchmarks, ensuring optimal ad spend to achieve desired sales.
urrently Sponsored Max provides three types of bidding methods, which are: Target ROI, Max CPC, and Auto Bidding: Target ROI: is an automated bidding strategy that allows advertisers to set a desired Return on Investment. The platform automatically adjusts the bid for each click to maximize the advertiser’s return. Max CPC: is an automated bidding…
