Frequently
Asked Questions
Questions you may have about
Lazada Sponsored Solutions
Questions you may have about Lazada Sponsored Solutions
On-Platform Solutions
General Questions
Sponsored Discovery
Sponsored Discovery General
Campaign Setting
Campaign Setup
Product Selection
Keyword Selection
New Product Launcher
Sponsored Display
Sponsored Max
Off-Platform Solutions
Sponsored Affiliate (SA)
External Traffic Campaign & Traffic Reward Program (TRP)
Meta Collaborative
Ads (Cpas)
Ads (Cpas)
CPAS Migration
Webinar 2024
Webinar 2024
CPAS Migration FAQ: Onboarding
CPAS Migration FAQ: Performance
Sponsored Media
How do I use all the different Sponsored Display campaign types for an effective upper funnel objective?
The best time to purchase CPD packages is during platform or brand campaigns—such as Mega campaigns, Double-Digit campaigns, PayDays, or Mid-Month events—when platform traffic experiences a significant spike. These moments are ideal for maximizing visibility through guaranteed exposure.
To complement this, we recommend using CPM packages both before and after campaigns. Pre-campaign, CPM helps build awareness and anticipation; post-campaign, it’s effective for retargeting audiences to reinforce brand trust and drive loyalty. CPM packages are also well-suited for promoting new or hero products throughout the marketing cycle.
