Sponsored Discovery
Drive high-intent traffic and sales with fully customizable campaign settings
Drive high-intent traffic and sales with fully customizable campaign settings
Sponsored Discovery Overview
Helps you drive high-intent traffic and sales with fully customizable campaign settings, giving you manual control over products, keywords, bids, budgets, and targeting.
of Lazada shoppers use
the search function
of shoppers purchase products thanks to
Lazada’s recommendation function
of shoppers purchase products thanks to Lazada’s recommendation function
You can identify Sponsored Discovery’s promoted product through the Megaphone icon at the bottom right corner of a promoted product.
Make your products appear in one of the most prominent search result listings when shoppers enter your keywords
Appear as a recommended product when shoppers browse similar product listings, plus other highly visited pages such as the Lazada homepage
Our algorithm ensures that your products are shown only towards interested shoppers
Take Full Control with
Sponsored Discovery - Manual
-
Full campaign control
Full campaign customization of products, budgets, audience targeting to fit your potential shopper -
High-Intent Placements
Reach high-intent shoppers across prominent placements, including First Search Slot (FSS), Recommendation listings, and Homepage -
Manual Keyword and Bid Control
Choose specific keywords and set individual bid prices to align with shopper search intents
Optimized for performance-driven sellers
Suitable for experienced sellers who actively monitor and optimize campaign settings to achieve better performance