Sponsored Discovery
Helps you drive in-app & on-platform traffic and sales
Helps you drive in-app & on-platform traffic and sales
Sponsored Discovery Overview
Helps you drive in-app & on-platform traffic and sales by driving high intent shoppers to your store through AI-powered sponsored search & product recommendations engine.
of Lazada shoppers use
the search function
of shoppers purchase products thanks to
Lazada’s recommendation function
of shoppers purchase products thanks to Lazada’s recommendation function
You can identify Sponsored Discovery’s promoted product through the Megaphone icon at the bottom right corner of a promoted product.
Make your products appear in one of the most prominent search result listings when shoppers enter your keywords
Appear as a recommended product when shoppers browse similar product listings, plus other highly visited pages such as the Lazada homepage
Our algorithm ensures that your products are shown only towards interested shoppers
4 types of campaigns in
Sponsored Discovery
Automated
Quick & effective way to maximize sales for your store
- The main campaign type where the system will automatically select the best settings for every attributes and keep it running optimally
- Our algorithm will take care of the rest and continue to run your campaign smoothly
Promote Specific Products
Additional Campaign to promote specific products
- Simply select the products you want to promote (for instance your best-selling items) and set a daily budget
New product launcher
Helps new products to gain traffic & orders in the first few weeks
- Allows you to promote new products with daily budget and auto bidding
- Each product can be promoted for up to 30 days
Mega Sales Accelerator
Additional booster for big campaigns (i.e. 11.11)
- Boost your traffic and sales for your *campaign products* automatically across high-traffic search and recommendations areas.
Manual campaign
Fully manual option to customize every campaign details
- Customize every detail needed to create the campaign,
and optimize it manually after it has launched
Tips : Recommended to use on top of automated campaign
Automated
Quick & effective way to maximize sales for your store
- The main campaign type where the system will automatically select the best settings for every attributes and keep it running optimally
- Our algorithm will take care of the rest and continue to run your campaign smoothly
Promote Specific Products
Additional Campaign to promote specific products
- Simply select the products you want to promote (for instance your best-selling items) and set a daily budget
New product launcher
Helps new products to gain traffic & orders in the first few weeks
- Allows you to promote new products with daily budget and auto bidding
- Each product can be promoted for up to 30 days
Mega Sales Accelerator
Additional booster for big campaigns (i.e. 11.11)
- Boost your traffic and sales for your *campaign products* automatically across high-traffic search and recommendations areas.
Manual campaign
Fully manual option to customize every campaign details
- Customize every detail needed to create the campaign,
and optimize it manually after it has launched
Tips : Recommended to use on top of automated campaign