What is Auto Keyword Selection?

Auto Keyword Selection aims to optimize your keyword selection to increase buyer interest in visiting your Product and Store pages. Powered by Lazada’s machine learning system, Auto Keyword Selection predicts and selects keywords for you, which are expected to perform better based on your campaign objective (Traffic/Sales). Use Auto Keyword Selection if you want to…

Which product should be selected to run a Sponsored Discovery campaign?

A. Here are some tips on how to select products with the highest potential: 1. Best-selling products Your best-selling products can get more sales by getting more traffic. 2. Competitively-priced products Pricing is a key decision point for shoppers – products with competitive pricing and discounts are more attractive for shoppers to click on. 3….

How should we advise sellers to allocate budget between Sponsored Max and Mega Sales Accelerator (MSA) during campaign periods?

Use Sponsored Max – Store to maintain consistent store performance and optimize for your return goals. Add Mega Sales Accelerator (MSA) during mega campaigns to boost short-term visibility and sales. Together, they help you balance performance and exposure.