How can I review the First Search Slot (FSS) performance?
You can review the First Search Slot performance in the Reports & Insights – Data Insights – Sponsored Discovery – First Search Slot section.
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How can I unlock the Audience overbid feature?
Campaign Type = Manual Placement = Include Sponsored Products
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Is there a recommended percentage (%) for Audience overbidding?
Audience overbidding of +15% is a good starting point. Subsequently, you can review the campaign and audience performance and decide if you wish to increase the overbidding % further to gain more traffic or decrease the % to maintain a certain level of ROI, depending on your comfort level. Note that increasing the bid may…
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How can I review the Audience performance?
You can review the Audience performance in the Reports & Insights – Data Insights – Sponsored Discovery – Audience section.
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Why can’t I use Sponsored Discovery or why has my campaign been paused?
Sponsored Discovery is only available to sellers with fewer than 12 non-compliance points (NCP). If your account reaches 12 or more NCP, you may not be able to use this feature, and your campaigns may be paused. NCP (Non-compliance points) are part of Lazada’s point-based system used to measure seller compliance with platform policies. Points…
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How will I be charged?
The charging model is based on cost-per-click.
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Where will my Sponsored Discovery promoted products appear?
Sponsored Search placement: Search Results Page Sponsored Product placement (Product Recommendations): Homepage ‘For You’ section, Product Details Page (PDP) ‘Recommendations’ section and My Review ‘To review’ Tab.
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What determines my promoted products’ ranking?
Bid price competitiveness, keyword selection, and promoted products’ quality (e.g. historical sales performance, product ratings, positive product reviews, creatives) are key levers that will determine your promoted products’ ranking.
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Which Lazada Sponsored Solutions should I start with first?
It is highly dependent on your marketing objectives: If you are keen on on-platform marketing, we recommend starting with Sponsored Max (pricing model: cost-per click).
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What products are prohibited for promotions?
The practice differs by country. Do check with the local regulations and policies. In general, there are five (5) product categories which might have some level of restrictions for promotion: Adult Content: No nudity or exposure of genitals. Some countries might have restrictions on lingerie, swimwear, underwear, feminine care, and sex toys. Alcohols: Some countries might have…