On Platform

You can seamlessly switch between “Click Date” (conversions by click occurrence) and “Purchase Date” (conversions by transaction completion) filters in the campaign reporting section.

The new “Purchase Date” filter allows you to view conversions attributed to transaction completion dates, complementing the existing “Click Date” filter for better performance alignment and ROAS measurement.

It simplifies operations for sellers with high product assortments, offering flexible product selection and intelligent budget allocation across multiple products.

You can now manage up to 100 products in a single campaign with shared budget and intelligent allocation, plus automatic creative optimization that can be toggled on/off.

When your eligible campaign falls below the platform-protected ROAS threshold, you’ll automatically receive rebates as LSS Vouchers.

ROAS Protection automatically protects your ROAS when eligible campaigns with Target ROAS bidding fail to meet targets. It covers 90% of Target ROAS for standard campaigns and 70% for Rapid Boost campaigns, providing LSS Voucher rebates.

Yes, you can toggle Rapid Boost on/off anytime. It’s available for both Sponsored Max-Store and Sponsored Max-Product campaigns with Target ROAS bidding.

No need for sellers to manually select products; the algorithm will intelligently choose and promote them for the store.

Currently, Sponsored Max promotes your products from the store through Search and Recommendations with additional, more exclusive placements to drive more traffic to your products.