Who can use New Product Launcher?
Only whitelisted stores.
What products are considered “new products”?
“New products” are the products listed for the first time within the past 90 days. Products that are deactivated or deleted will not be considered “new products”.
Where will my New Product Launcher promoted products appear?
Sponsored Discovery placements: Search Results Page Product Recommendations: Product Details Page (PDP) Recommendations section and Homepage For You section New Product Launcher exclusive placements: Coins My Orders page: To Review section My Orders page: To Receive section
What is the charging model for New Product Launcher?
New Product Launcher uses a cost-per-click (CPC) model. You will be charged when shoppers click on your promoted product.
What is the recommended campaign duration?
At least 30 days to maximize the exposure of promoted products. For quick market validation, you can set up a 7-day campaign.
Can I edit the budget after the campaign goes live?
Yes, you can increase your budget. A decrease budget for a live campaign is not supported now.
Can I add or remove promoted products after the campaign goes live?
Yes, you can remove products by pausing them. The addition of products for a live campaign is not supported now.
How do I choose the right Keywords?
Choose Keywords with high relevancy and trending to increase the likelihood for the Keywords to drive performance.
How can I review the Keywords’ performance?
You can review the Keywords’ performance in the Reports & Insights – Data Insights – Sponsored Discovery – Keywords section.
How do I select the right products to promote?
In principle, always select top searched products, trending products, and hero products (i.e. products that are top selling historically with excellent product ratings and reviews). Selecting products with great deals (e.g. competitive pricing, Free Shipping, vouchers, and more) will increase the likelihood for your promoted products to convert.
