Can I export campaign reports?
Yes, you can export to Excel format.
-
-
What is CTR (Clickthrough Rate)?
CTR = Clicks ÷ Impressions. Indicates how attractive your product is.
-
What is Automated Product Selection?
It uses machine learning to pick high-performing products automatically.
-
What is Manual Product Selection?
You manually choose which products to promote (up to 50 per campaign, max 100 in total).
-
Can I bid on my brand name?
Yes, bidding on your brand name is allowed.
-
Can I see the performance of deleted keywords?
Yes, historical performance is available even after deletion.
-
Can I delete keywords?
Yes, you can delete keywords anytime.
-
What is CPC (Cost Per Click)?
Average amount paid per click. CPC = Spend ÷ Clicks.
-
What is Attribution Window?
Lazada attributes conversions up to 30 days after a click.
-
Why should I use Sponsored Discovery?
Sponsored Discovery helps increase visibility and drive traffic using Lazada’s recommendation engine. However, Lazada now recommends Sponsored Max for better sales optimization and ROAS/ROI control.