How can I review the Audience performance?
You can review the Audience performance in the Reports & Insights – Data Insights – Sponsored Discovery – Audience section.
-
-
Why can’t I use Sponsored Discovery or why has my campaign been paused?
Sponsored Discovery is only available to sellers with fewer than 12 non-compliance points (NCP). If your account reaches 12 or more NCP, you may not be able to use this feature, and your campaigns may be paused. NCP (Non-compliance points) are part of Lazada’s point-based system used to measure seller compliance with platform policies. Points…
-
How will I be charged?
The charging model is based on cost-per-click.
-
Where will my Sponsored Discovery promoted products appear?
Sponsored Search placement: Search Results Page Sponsored Product placement (Product Recommendations): Homepage ‘For You’ section, Product Details Page (PDP) ‘Recommendations’ section and My Review ‘To review’ Tab.
-
What determines my promoted products’ ranking?
Bid price competitiveness, keyword selection, and promoted products’ quality (e.g. historical sales performance, product ratings, positive product reviews, creatives) are key levers that will determine your promoted products’ ranking.