How can I review the Audience performance?
You can review the Audience performance in the Reports & Insights – Data Insights – Sponsored Discovery – Audience section.
Who can use Sponsored Discovery?
All sellers with less than 12 non-compliance points (NCP). NCP refers to Non-compliance point, part of the point-based system where Lazada measures sellers’ compliance with Lazada policies. Non-compliance points are issued if a seller is verified to have taken part in activities that do not comply with Lazada policies.
How will I be charged?
The charging model is based on cost-per-click.
Where will my Sponsored Discovery promoted products appear?
Sponsored Search placement: Search Results Page Sponsored Product placement (Product Recommendations): Homepage ‘For You’ section, Product Details Page (PDP) ‘Recommendations’ section and My Review ‘To review’ Tab.
What determines my promoted products’ ranking?
Bid price competitiveness, keyword selection, and promoted products’ quality (e.g. historical sales performance, product ratings, positive product reviews, creatives) are key levers that will determine your promoted products’ ranking.
