How much does Sponsored Discovery cost?
It operates on a cost-per-click (CPC) model with second-price auction. You only pay when someone clicks your ad.
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Is Sponsored Discovery suitable for limited budget?
Yes, it supports flexible budget levels.
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What is Sponsored Discovery?
Sponsored Discovery is an easy way to increase visibility across Lazada by placing your products on high-traffic areas like search results and product recommendation pages.
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How many campaigns can I create?
You can create up to 50 campaigns.
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What are campaign objectives?
You can choose between traffic or sales objectives depending on your business goals.
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Can I schedule a Sponsored Discovery campaign?
Yes, you can define a start and end date for your campaign.
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Can I change my budget?
Yes, you can increase or decrease it anytime
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What happens when budget runs out?
Your campaign stops until you increase the budget or top up balance.
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What is bid price?
The maximum amount you’re willing to pay per click. You’re often charged less.
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Can I change the bid per product/keyword?
Yes, changes can be made anytime.