New Product Launcher

Campaign history won’t directly transfer. You’ll start fresh with new campaign tracking in Sponsored Max.

Start by creating Sponsored Max campaigns for your top-performing products from Sponsored Discovery. Monitor performance for 7-14 days, then gradually transition more products. Use historical Sponsored Discovery data to set realistic Target ROI in Sponsored Max.

During the transition period, you can run both campaign types. However, the same product cannot be promoted in both Sponsored Discovery and Sponsored Max at the same time. You will need to pause the product in one campaign before promoting it in the other.

Lazada is taking a gradual migration approach. Sponsored Discovery will continue to run alongside Sponsored Max during the transition period. We encourage you to start exploring Sponsored Max while continuing to run your existing Sponsored Discovery campaigns.

Sponsored Max is Lazada’s advanced advertising solution designed to maximize sales using AI-powered optimization and automated bidding. While Sponsored Discovery focuses on driving traffic and product visibility, Sponsored Max goes further by optimizing for conversion and sales outcomes, with better control over Target ROI.

Only whitelisted stores.

“New products” are the products listed for the first time within the past 90 days. Products that are deactivated or deleted will not be considered “new products”.

Sponsored Discovery placements: Search Results Page Product Recommendations: Product Details Page (PDP) Recommendations section and Homepage For You section New Product Launcher exclusive placements: Coins My Orders page: To Review section My Orders page: To Receive section

New Product Launcher uses a cost-per-click (CPC) model. You will be charged when shoppers click on your promoted product.

At least 30 days to maximize the exposure of promoted products. For quick market validation, you can set up a 7-day campaign.