Home >On Platform>Sponsored Discovery>New Product Launcher>What is Sponsored Max and how does it differ from Sponsored Discovery?

Frequently
Asked Questions

Questions you may have about
Lazada Sponsored Solutions

Questions you may have about Lazada Sponsored Solutions

On-Platform Solutions

General Questions

Which Lazada Sponsored Solutions should I start with first? What products are prohibited for promotions? Which Sponsored Solutions can I use? How do I top up credit that can be used on Sponsored Max? How do I top up credit that can be used on Sponsored Media? Will my prepaid credit balance expire after a period of time? Can I get a refund for my prepaid credit balance? Is the top up value including or excluding tax? How do I clear my postpaid credit balance?

Sponsored Discovery General

What is ROI (Return on Investment)? What is CR (Conversion Rate)? Why do I only see competitor ads? Why are my promoted products not showing up? What are impressions? How long is data available? Can I export campaign reports? What is CTR (Clickthrough Rate)? What is CPC (Cost Per Click)? What is Attribution Window? Why should I use Sponsored Discovery? How much does Sponsored Discovery cost? Is Sponsored Discovery suitable for limited budget? What is Sponsored Discovery? Why can’t I use Sponsored Discovery or why has my campaign been paused? How will I be charged? Where will my Sponsored Discovery promoted products appear? What determines my promoted products' ranking?

Campaign Setting

How does Audience Bidding help my campaign? What is Audience Bidding in Sponsored Discovery? How to manage your Sponsored Discovery Campaigns on the Lazada Seller Center App? Can I change my budget? What happens when budget runs out? What is bid price? Can I change the bid per product/keyword? What are the differences between Automated and Standard campaign type? How many campaigns should I set up? How much budget should I allocate for each campaign? How do the First Search Slot and Audience overbid feature work? How can I unlock First Search Slot (FSS) overbid feature? How can I review the First Search Slot (FSS) performance? How can I unlock the Audience overbid feature? Is there a recommended percentage (%) for Audience overbidding? How can I review the Audience performance?

Campaign Setup

How many campaigns can I create? What are campaign objectives? Can I schedule a Sponsored Discovery campaign?

Product Selection

Which product should be selected to run a Sponsored Discovery campaign? What is Automated Product Selection? What is Manual Product Selection? How do I select the right products to promote? How many promoted products should I select for each campaign? How can I review the Promoted Products' performance?

Keyword Selection

What should I consider when choosing keywords? Will the system recommend keywords for me? Who should use Manual Keyword Selection? What is Manual Keyword Selection in Sponsored Discovery? What is Auto Keyword Selection? Can I bid on my brand name? Can I see the performance of deleted keywords? Can I delete keywords? How do I choose the right Keywords? How can I review the Keywords' performance?

New Product Launcher

Will my Sponsored Discovery historical data transfer to Sponsored Max? How do I migrate from Sponsored Discovery to Sponsored Max? Can I run both Sponsored Discovery and Sponsored Max campaigns simultaneously? When will Sponsored Discovery be discontinued? What is Sponsored Max and how does it differ from Sponsored Discovery? Who can use New Product Launcher? What products are considered "new products"? Where will my New Product Launcher promoted products appear? What is the charging model for New Product Launcher? What is the recommended campaign duration? Can I edit the budget after the campaign goes live? Can I add or remove promoted products after the campaign goes live?

Sponsored Max

What types of products should I prioritize for Sponsored Max-Product? What should I avoid during the 7-day learning phase? How should I determine the optimal Target ROI setting? Which bidding type should I choose for my products? How do I choose between Sponsored Max-Store and Sponsored Max-Product? How do I switch between reporting filters? What's new about the Data Reporting Filter? What are the benefits of campaign-level product management? How does the new Sponsored Max-Product Campaign Creation work? How do I receive rebates from ROAS Protection? What is ROAS Protection and how does it activate? Can I control Rapid Boost settings? When creating a Sponsored Max - Store, do I need to select products for the campaign? Where will my promoted products in the store be displayed to shoppers? What is Rapid Boost and how does it work? Does the system have a suggested daily budget for sellers to set? Why can't the daily budget be adjusted? Why does it sometimes show an internal error? Why has my real-time spend exceeded the daily budget? Why is the final CPC higher than what I set? Where can we find best practices and analysis tools to evaluate Sponsored Max campaign performance? How should we advise sellers to allocate budget between Sponsored Max and Mega Sales Accelerator (MSA) during campaign periods? Can sellers run Sponsored Max - Store and Sponsored Discovery - Manual Campaign in parallel? Why is my Sponsored Max campaign still in the learning phase after 15 days? For the 30% Bonus Clicks subsidy under Sponsored Max - Store, how long does it last? What is meant by“All Platform Traffic”? Why does a higher ROAS/ROI setting sometimes lead to lower daily GMV? What happens if sellers set a high target ROI? Why did my ROI results not match the Target ROI input? How many times per day I can adjust my Target ROI? How are the recommended ROI targets determined? What is the difference in objectives between the three bidding types? How should I choose from the three ones? Can sellers run Sponsored Max - Store and Sponsored Max - Product in parallel? What is the difference between Sponsored Max - Store and Sponsored Max - Product? Is there a minimum budget that Sponsored Max can set at the product level? Can I promote my products in both Sponsored Max and Sponsored Discovery Why did my ROAS results not match the Target ROAS input? How can I control my Sponsored Max budget? Where will my promoted products display to shoppers? What is the Sponsored Max Attribution Window? Which Account Balance does Sponsored Max utilize How should I use Sponsored Max to promote while I have already run Sponsored Discovery? How should I review my Sponsored Max Performance? How many times per day I can adjust my Target ROAS and daily budget setting

Off-Platform Solutions

What is Sponsored Max and how does it differ from Sponsored Discovery?

Sponsored Max is Lazada’s advanced advertising solution designed to maximize sales using AI-powered optimization and automated bidding. While Sponsored Discovery focuses on driving traffic and product visibility, Sponsored Max goes further by optimizing for conversion and sales outcomes, with better control over Target ROI.

Frequently
Asked Questions

What is Sponsored Max and how does it differ from Sponsored Discovery?

Quick Links

Solutions Overview

Frequently Asked Questions

What is Sponsored Max and how does it differ from Sponsored Discovery?

Frequently
Asked Questions