How will I be charged?
The charging model is based on cost-per-click.
Where will my Sponsored Discovery promoted products appear?
Sponsored Search placement: Search Results Page Sponsored Product placement (Product Recommendations): Homepage ‘For You’ section, Product Details Page (PDP) ‘Recommendations’ section and My Review ‘To review’ Tab.
What determines my promoted products’ ranking?
Bid price competitiveness, keyword selection, and promoted products’ quality (e.g. historical sales performance, product ratings, positive product reviews, creatives) are key levers that will determine your promoted products’ ranking.
Which Lazada Sponsored Solutions should I start with first?
It is highly dependent on your marketing objectives: If you are keen on on-platform marketing, we recommend starting with Sponsored Discovery (pricing model: cost-per click). If you are keen on off-platform marketing, we recommend setting up Sponsored Affiliate (pricing model: cost-per-sale). It is easy to set up with the recommended store-wide base commission. You pay only when an order is made…
What products are prohibited for promotions?
The practice differs by country. Do check with the local regulations and policies. In general, there are five (5) product categories which might have some level of restrictions for promotion: Adult Content: No nudity or exposure of genitals. Some countries might have restrictions on lingerie, swimwear, underwear, feminine care, and sex toys. Alcohols: Some countries might have…
Which Sponsored Solutions can I use?
Sponsored Solutions Available for all sellers Whitelisted Sellers Only Sponsored Discovery / Sponsored Affiliate / Sponsored Display Mainly LazMall Sponsored Media / External Traffic Campaign Mainly LazMall
How do I top up credit that can be used on Sponsored Discovery and New Product Launcher?
There are two options to top up credit: Auto top up – Utilize your store earnings to automatically top up your credit on a weekly schedule or when your credit balance falls below a threshold amount you’ve set. Manual top up – Top up your preferred amount using up to 80% of your store earnings, debit/credit card,…
How do I top up credit that can be used on Sponsored Media?
You may top up using your store earnings or other methods such as debit/credit cards, banks, and more. Credit balance from Sponsored Discovery or New Product Launcher cannot be used for Sponsored Media.
Will my prepaid credit balance expire after a period of time?
No, your prepaid credit balance does not expire.
Can I get a refund for my prepaid credit balance?
No, the prepaid credit balance cannot be refunded.
