If you are interested in using Sponsored Display, please contact your Key Account Manager to get whitelisted and set up your Billing Party. Please also refer to [Link: https://www.lazadasolutions.com/news-updates/annual-pass-monthly-sponsored-display-packages-update/] for upcoming packages.
Once you’ve secured Annual Pass and Mega Campaign Packages, in principle, use CPD to capture mass audiences when the platform traffic peaks. Use Sponsored Display CPM during the non-Mega or non-Campaign period to build your store’s audience pool and retarget audiences.
Yes, audience targeting is available with Sponsored Display. If you’re looking to reach specific segments, we recommend using Sponsored Display CPM, which allows you to target by age, gender, interests, store visits, and more. Meanwhile, Sponsored Display CPD focuses on capturing mass audiences during high-traffic periods, such as Mega Campaigns, and does not offer audience…
Only whitelisted stores.
“New products” are the products listed for the first time within the past 90 days. Products that are deactivated or deleted will not be considered “new products”.
Sponsored Discovery placements: Search Results Page Product Recommendations: Product Details Page (PDP) Recommendations section and Homepage For You section New Product Launcher exclusive placements: Coins My Orders page: To Review section My Orders page: To Receive section
New Product Launcher uses a cost-per-click (CPC) model. You will be charged when shoppers click on your promoted product.
At least 30 days to maximize the exposure of promoted products. For quick market validation, you can set up a 7-day campaign.
Yes, you can increase your budget. A decrease budget for a live campaign is not supported now.
Yes, you can remove products by pausing them. The addition of products for a live campaign is not supported now.
