Sellers can control the budget for each product within Sponsored Max. The interface also displays the total budget across all products in Sponsored Max. For Sponsored Max – Product, the system uses a campaign-level shared budget and bidding with intelligent allocation, automatically distributing spend across products to optimize performance.
Currently, Sponsored Max promotes your products through Search and Recommendations
The attribution window for Sponsored Max is 30 days.
Sponsored Max use the same account balance as Sponsored Discovery and Mega Sales Accelerator. Sellers can top up the account balance to keep the promoted products active.
Sponsored Max utilize latest AI-powered algorithms to help your product maximize sales to match your target ROAS as an objective, allowing control over target ROAS. We recommend promoting suggested products in Sponsored Max and continue to run you Sponsored Discovery campaign as usual. Please do monitor and adjust Sponsored Discovery campaign budget for effective performance
You can review the overall performance of Sponsored Max product by navigating the Sponsored Max Tab , under Performance section. Please note that the performance is a directly guided product performance
You can adjust your target ROAS and daily budget for your Sponsored Maxpromoted products maximum 2 times per day
Sponsored Display is currently available to eligible stores on a whitelist basis, with LazMall sellers prioritized. We’re continuously working to expand access in the future.
Sponsored Display is an upper-funnel solution that allows brands to engage with mass and targeted audiences. It helps drive more efficient branding investment and generates incremental brand-keyword searches and item page views—creating opportunities for shoppers to learn more about your brand, discover your store, and explore more within it.
There are two options to top up credit: CPT (Cost Per Time) or CPD (Cost Per Day): Mega Campaigns Packages generally use this charging model. It is helpful for customized audience group targeting and re-targeting. CPM (Cost Per Mille): BAU (Business As Usual) and AP (Annual Pass) packages generally use this charging model. CPM Guaranteed Delivery (CPM…
