What is the recommended campaign duration?
At least 30 days to maximize the exposure of promoted products. For quick market validation, you can set up a 7-day campaign.
Can I edit the budget after the campaign goes live?
Yes, you can increase your budget. A decrease budget for a live campaign is not supported now.
Can I add or remove promoted products after the campaign goes live?
Yes, you can remove products by pausing them. The addition of products for a live campaign is not supported now.
How do I choose the right Keywords?
Choose Keywords with high relevancy and trending to increase the likelihood for the Keywords to drive performance.
How can I review the Keywords’ performance?
You can review the Keywords’ performance in the Reports & Insights – Data Insights – Sponsored Discovery – Keywords section.
How do I select the right products to promote?
In principle, always select top searched products, trending products, and hero products (i.e. products that are top selling historically with excellent product ratings and reviews). Selecting products with great deals (e.g. competitive pricing, Free Shipping, vouchers, and more) will increase the likelihood for your promoted products to convert.
How many promoted products should I select for each campaign?
You can select up to 100 products for each campaign. We recommend setting up campaigns based on focus Category (e.g. skincare, hair care, make up, etc.). Always include as many promoted products in each campaign, including your Hero Products (i.e. the products that historically drove high store GMV with excellent buyers’ ratings and reviews). More…
How can I review the Promoted Products’ performance?
You can review the Promoted Products performance in the Reports & Insights – Data Insights – Sponsored Discovery – Promoted Products section.
What are the differences between Automated and Standard campaign type?
Automated Standard Descripton Steeper learning curve. Allow your experienced performance marketer to learn and optimize your campaigns and promoted products’ performance with more customized bidding options. Budget Options Max daily budget Max daily budget Unlimited daily budget Bid Options Cost-effective bidding Max bidding price Competitive bidding Product level bid price Keyword level bid price Features…
How many campaigns should I set up?
Firstly, always start your journey with Automated Campaign type that is driven by Lazada’s AI-powered (it works 24/7): We recommend setting up one Automated Campaign with Automated Product selection. Let our AI-powered SMART algorithm learn, optimize, and promote products that are more likely to drive clicks and conversion on your behalf. Next, you can create one Automated Campaign with a…
