Do sellers have to pause the Sponsored Discovery Automated Campaign, or pause all Sponsored Discovery campaigns if they want to create a Sponsored Max – Store?

When sellers create Sponsored Max – Store the system will pause all Sponsored Discovery campaigns (MSA excluded) with sellers’ confirmation. However, sellers can remove products from the Sponsored Max – Store and create a separate Sponsored Discovery campaign for the removed products.

Does the suggested ROAS/ROI in Sponsored Max – Store reflect a seller’s average ROAS/ROI in Sponsored Discovery? What happens if sellers don’t follow the suggestion?

The Target ROAS/ROI is customized based on your past performance. If you set a much higher target than recommended, your ads may not get enough traffic, reducing sales potential.