What is CR (Conversion Rate)?
CR = Orders ÷ Clicks. Shows how often clicks result in purchases.
What is CTR (Clickthrough Rate)?
CTR = Clicks ÷ Impressions. Indicates how attractive your product is.
Why is my Sponsored Max campaign still in the learning phase after 15 days?
Your campaign might still be learning if there weren’t enough clicks or if changes were made too often. To complete the learning phase faster, try to keep your settings stable and ensure a healthy daily budget.
What is Automated Product Selection?
It uses machine learning to pick high-performing products automatically.
For the 30% Bonus Clicks subsidy under Sponsored Max – Store, how long does it last?
You’ll enjoy up to 30% bonus clicks during the first 7 days when you start your Sponsored Max – Store campaign. Make sure your campaign is active and eligible!
What is Manual Product Selection?
You manually choose which products to promote (up to 50 per campaign, max 100 in total).
What is meant by“All Platform Traffic”?
With All Platform Traffic, your products don’t just rely on search results – they get maximum exposure with wide visibility and higher chances to be seen across Lazada’s website and app, uplifting opportunities to Max Traffic and Max Sales.
Can I bid on my brand name?
Yes, bidding on your brand name is allowed.
Why does a higher ROAS/ROI setting sometimes lead to lower daily GMV?
If you set a high ROAS/ROI, your ads may be shown less often, leading to fewer sales. Try adjusting to a more realistic ROAS/ROI to increase traffic and revenue.
Can I see the performance of deleted keywords?
Yes, historical performance is available even after deletion.
