In principle, set a daily budget that can drive at least 100 clicks. You can review this during the campaign setup. Our algorithm will predict the number of clicks you will likely get based on historical data, current economics, and your campaign setup. Do login and review your campaign performance frequently to ensure you always…
Increase your bidding competitiveness by increasing x% bid price on top of your base bid price for a specific slot (e.g. First Search Slot) or specific audience target.
Campaign Type = Standard Placement = Include Sponsored Search
You can review the First Search Slot performance in the Reports & Insights – Data Insights – Sponsored Discovery – First Search Slot section.
Campaign Type = Standard Placement = Include Sponsored Products
Audience overbidding of +15% is a good starting point. Subsequently, you can review the campaign and audience performance and decide if you wish to increase the overbidding % further to gain more traffic or decrease the % to maintain a certain level of ROI, depending on your comfort level. Note that increasing the bid may…
You can review the Audience performance in the Reports & Insights – Data Insights – Sponsored Discovery – Audience section.
All sellers with less than 12 non-compliance points (NCP). NCP refers to Non-compliance point, part of the point-based system where Lazada measures sellers’ compliance with Lazada policies. Non-compliance points are issued if a seller is verified to have taken part in activities that do not comply with Lazada policies.
The charging model is based on cost-per-click.
Sponsored Search placement: Search Results Page Sponsored Product placement (Product Recommendations): Homepage ‘For You’ section, Product Details Page (PDP) ‘Recommendations’ section and My Review ‘To review’ Tab.
