For the 30% Bonus Clicks subsidy under Sponsored Max – Store, how long does it last?
You’ll enjoy up to 30% bonus clicks during the first 7 days when you start your Sponsored Max – Store campaign. Make sure your campaign is active and eligible!
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What is Manual Product Selection?
You manually choose which products to promote (up to 50 per campaign, max 100 in total).
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What is meant by“All Platform Traffic”?
With All Platform Traffic, your products don’t just rely on search results – they get maximum exposure with wide visibility and higher chances to be seen across Lazada’s website and app, uplifting opportunities to Max Traffic and Max Sales.
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Can I bid on my brand name?
Yes, bidding on your brand name is allowed.
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Why does a higher ROAS/ROI setting sometimes lead to lower daily GMV?
If you set a high ROAS/ROI, your ads may be shown less often, leading to fewer sales. Try adjusting to a more realistic ROAS/ROI to increase traffic and revenue.
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Can I see the performance of deleted keywords?
Yes, historical performance is available even after deletion.
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Can I delete keywords?
Yes, you can delete keywords anytime.
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What happens if sellers set a high target ROI?
Setting a high ROI target can lead to lower bid prices, limiting traffic and sales potential. We highly recommend sellers adopt the system’s suggested ROI, which is calculated based on the product’s historical performance and store data, to achieve the most optimal target return for your products.
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What is CPC (Cost Per Click)?
Average amount paid per click. CPC = Spend ÷ Clicks.
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Why did my ROI results not match the Target ROI input?
Your Target ROI may initially vary due to the product’s learning phase. ROI fluctuations are more significant during this stage. Please wait 7 days for the learning phase to be completed before optimization.