You can select up to 100 products for each campaign. We recommend setting up campaigns based on focus Category (e.g. skincare, hair care, make up, etc.). Always include as many promoted products in each campaign, including your Hero Products (i.e. the products that historically drove high store GMV with excellent buyers’ ratings and reviews). More…
You can review the Promoted Products performance in the Reports & Insights – Data Insights – Sponsored Discovery – Promoted Products section.
Automated Standard Descripton Steeper learning curve. Allow your experienced performance marketer to learn and optimize your campaigns and promoted products’ performance with more customized bidding options. Budget Options Max daily budget Max daily budget Unlimited daily budget Bid Options Cost-effective bidding Max bidding price Competitive bidding Product level bid price Keyword level bid price Features…
Firstly, always start your journey with Automated Campaign type that is driven by Lazada’s AI-powered (it works 24/7): We recommend setting up one Automated Campaign with Automated Product selection. Let our AI-powered SMART algorithm learn, optimize, and promote products that are more likely to drive clicks and conversion on your behalf. Next, you can create one Automated Campaign with a…
In principle, set a daily budget that can drive at least 100 clicks. You can review this during the campaign setup. Our algorithm will predict the number of clicks you will likely get based on historical data, current economics, and your campaign setup. Do login and review your campaign performance frequently to ensure you always…
Increase your bidding competitiveness by increasing x% bid price on top of your base bid price for a specific slot (e.g. First Search Slot) or specific audience target.
Campaign Type = Standard Placement = Include Sponsored Search
You can review the First Search Slot performance in the Reports & Insights – Data Insights – Sponsored Discovery – First Search Slot section.
Campaign Type = Standard Placement = Include Sponsored Products
Audience overbidding of +15% is a good starting point. Subsequently, you can review the campaign and audience performance and decide if you wish to increase the overbidding % further to gain more traffic or decrease the % to maintain a certain level of ROI, depending on your comfort level. Note that increasing the bid may…
