Sponsored Store Discontinuation Announcement

Sponsored Store Discontinuation Announcement

Share As part of our efforts to streamline and strengthen our Sponsored Solutions offerings the Sponsored Store solution will be officially discontinued until further notice effective on 19 April 2025. Key Changes Starting from 19 April 2025, you will no longer be able to create or manage Sponsored Store campaigns. Any active Sponsored Store campaigns…

Lazada Sponsored Solutions: Maximize Campaign Performance with Auto Budget

Lazada Sponsored Solutions: Maximize Campaign Performance with Auto Budget

Share Auto Budget Keep your high-performing campaigns running smoothly and prevent them from stopping due to budget limits Features & Benefits How Auto Budget Increase Solves Your Needs Smart Automation: Automatically increases the budget for high-performing campaigns when they run out of budget Customizable Settings: Adjust budget increments and daily limits to suit your needs…

Sponsored Max: Bonus Clicks to Max Your Campaign Performance

Sponsored Max: Bonus Clicks to Max Your Campaign Performance

Share Looking to maximize the impact of your Sponsored Max campaigns? Good news — Lazada now offers up to 30% bonus clicks for sellers who adopt system-recommended settings. This feature is designed to help you stay ahead in a competitive marketplace, with more visibility and potential traffic, at no extra cost. What Are Bonus Clicks?…

ROI/ROAS 101: Why It Matters and How to Master It for Maximum Impact

ROI/ROAS 101: Why It Matters and How to Master It for Maximum Impact

Share ROI/ROAS are essential compasses for campaign success. These powerful metrics provide the insights needed to measure the true impact of your promotional campaigns Now, with Sponsored Max, you can set Target ROI/ROAS to maximize traffic, control, and sales! Why ROI/ROAS Matters: Measures Return on Investment: Helps determine if your marketing investments are generating positive…

Learning Phase 101: The Engine Behind Smart Ad Optimization

Learning Phase 101: The Engine Behind Smart Ad Optimization

Share The Learning Phase is a critical initiation phase where Lazada’s AI-driven algorithm gathers insights from user interactions within the Lazada app. By analyzing metrics such as clicks, impressions, and conversions, the AI enhances its ability to precisely target and connect with the ideal audience, ensuring more effective engagement. Once your Sponsored Max campaign is…

Sponsored Display: Lazada Display Asset Placement List

Sponsored Display: Lazada Display Asset Placement List

Share Explore the list of asset placements available through Sponsored Display across 6 countries. Each display packgage offers different placements. For more information, please refer to each package’s entitlements or contact your Key Account Manager. Indenesia Homepage Mini Pop Player Splash Screen HP 2, HP 4, HP 6, HP8 LazMall LazMall Slider 1-6 Search Treasure…

Google Performance Max for Lazada Introduction

Google Performance Max for Lazada Introduction

Share Get to Know Google Performance Max https://youtu.be/JwvtEMBT_7A Unlock Business Growth with Google Performance Max Discover how Google Performance Max can elevate your marketing strategy and drive ROI. Watch our recorded webinar for expert insights from Google and Lazada, covering program fundamentals, how Google products drive business growth, Performance Max for Marketplace, campaign setup, and…

Exclusive Offers for Returning Lazada Sponsored Solutions Customers!

Exclusive Offers for Returning Lazada Sponsored Solutions Customers!

Share For Returning Customers – Top up your Lazada Sponsored Solutions wallet now and receive FREE LSS Vouchers to maximize your campaign performance! How It Works: ✅ Top up your LSS wallet with the required amount. ✅ Receive a FREE LSS Voucher automatically within the same day after completing the top-up. ✅ Use your voucher…

Mega Sales Accelerator: Tips & Tricks for your Mega Campaign – March 2025

Mega Sales Accelerator: Tips & Tricks for your Mega Campaign – March 2025

Solution: Sponsored Discovery Share Tips to Accelerate Mega Sales Accelerator (MSA) campaign Before Teasing Join MSA 1 week before teasing starts Join the MSA campaign earlier to ensure all the products are successfully synced and let the campaign learn before teasing starts. Accept MSA budget suggestion Our algorithms analyze potential traffic and suggest a suitable…