Share ROAS Protection is a protection mechanism for sellers using the Target ROAS bidding type in Sponsored Max, which protects a minimum level of ROAS. If eligible campaigns fail to meet the defined thresholds (subject to applicable criteria), Lazada will rebate part of the campaign spend to sellers in the form of LSS vouchers. *Target…
Share 1. What Is Rapid Boost? Rapid Boost is a growth acceleration feature for Sponsored Max – Store campaigns using target ROAS/ROI bidding. When enabled, the system automatically accelerates campaign performance by increasing traffic and exploring ROAS/ROI at up to 30% below the seller’s target. This allows campaigns to progress through the learning phase more…
Share Guaranteed Orders is a limited-time campaign designed to provide eligible sellers with increased confidence in their campaign performance. Guarantee BenefitReceive a 100% rebate in the form of an LSS voucher if your Sponsored Max – Store generates no orders within 7 consecutive days, as long as you meet all eligibility criteria. Eligibility Criteria1. Eligible…
Solution: Sponsored Max Share To help sellers better evaluate campaign performance and strengthen ROAS/ROI protection, we have upgraded Sponsored Max Conversion reporting. This update provides faster performance visibility, greater reporting flexibility, and clearer alignment between campaign results and store performance. This feature will be gradually rolled out starting from 31 December 2025. Key Highlights Enhanced…
Solution: Sponsored Max Share Sponsored Max – Product has been upgraded to support campaign-level creation with up to 100 products per campaign, featuring shared budget and bid settings. Intelligent budget allocation automatically distributes spend within each campaign. Key Benefits 1. Simpler setup: Manage multiple products in one campaign, with the flexibility to select between 1…
Share To improve Lazada Sponsored Solutions performance during search, we are introducing a new feature for CPC solutions. This update includes two dynamic tag features and is available only for: – Sponsored Discovery (including Mega Sales Accelerator (MSA)) – Sponsored Max This feature is displayed only on the Search Results Page (SRP) to enhance product…
Share Introducing the Sponsored Max Diagnosis Feature, available for both Sponsored Max – Store and Sponsored Max – Product. This feature helps you easily understand your campaign performance by identifying potential issues and highlighting opportunities for improvement. With personalized insights and guided recommendations, you can optimize your Sponsored Max campaigns more confidently and achieve better…
Share Top Up Bonus is a simple, rewarding program designed to give you extra value for your Campaign budget. For eligible sellers, when you top up your Lazada Sponsored Solutions balance, you’ll automatically receive bonus credits – no milestone to reach, no extra steps to claim. Why Should You Join? 🔹 More Value, More Opportunity…
Share New enhancements to On-Platform Solutions on the Lazada Seller Center Mobile App are rolling out from November 20 to help you manage campaigns and balance more efficiently What’s New: 1. Upgraded Top-Up Features on Account Balance 2. Sponsored Max Upgrade 2.1 Sponsored Max – Store now supports product exclusion, up to 200 products (30…
Share 🎉 Maximize Your Year-End Sales with Lazada Sponsored Solutions during 12.12 All Out Sale! The Lazada 12.12 All Out Sale, one of the biggest year-end shopping events, gives sellers a great opportunity to engage with shoppers, drive traffic, increase visibility, and boost sales for their stores and products. It is a key moment to…
