Sponsored Max
Sponsored Max is an on-platform promotional solution that fully leverages all platform traffic and utilizes Lazada’s latest AI-powered algorithms to help sellers maximize sales potential on Lazada while optimizing the seller’s target ROAS/ROI.
Benefits
● Max Traffic: Reach all platform traffic
● Max Sales: Boost sales with lastest AI-powered algorithm
● More Control: Better control over budget and returns
Placement
Sponsored Max placements appear throughout search results and recommendations, with additional Exclusive Sponsored Max All Platform Traffic — helping boost maximum traffic and sales.
Bidding Types
● Target ROAS/ROI: Set your preferred ROAS/ROI, or apply the system’s recommendation. Bidding will be optimized to help achieve your target.
● Max CPC: Set the maximum cost per click you’re willing to pay. Bidding will stay within your defined limit.
● Auto Bidding: Define a budget, and let Lazada’s AI-powered algorithm automatically manage bidding to optimize performance.
