Sponsored Max: Diagnosis Feature Upgrade – August 2026

Sponsored Max Diagnosis is now smarter and more rewarding, helping you identify campaign opportunities earlier and take the right actions with greater confidence.

The upgraded feature provides clearer and better-prioritized recommendations, proactive budget alerts, and opportunities to earn Bonus Clicks during Mega Campaign periods – helping you optimize campaigns more efficiently and drive stronger results.

What’s New

1. Earn Up to 20% Bonus Clicks by Applying Mega Campaign Recommendations

During Mega Campaigns, Sponsored Max Diagnosis provides personalized recommendations to help you maximize campaign performance. By applying the recommended Daily Budget and/or Target ROAS settings, you can earn Bonus Clicks to increase your campaign reach.

How Bonus Clicks work

🔹Earn up to 10% Bonus Clicks for each recommended setting you apply.
🔹Apply both the Daily Budget and Target ROAS recommendations to earn up to 20% Bonus Clicks for the same campaign.
🔹A Bonus Clicks label on your campaign shows when the bonus is active and how long it will remain available.
🔹Keep your settings at or above the recommended values to continue receiving Bonus Clicks. Lowering your settings may reduce or remove the bonus.

Example of How to get Bonus Clicks

1. During a Mega Campaign, find Sponsored Max Diagnosis and look for recommendations with the Bonus Clicks label.
2. Apply the recommended settings:
2.1 Target ROAS
2.2 Daily Budget
3. Bonus Clicks will be applied automatically once the recommendations are accepted.

Note: Sponsored Max Diagnosis Bonus Clicks are available only during the Mega Campaign periods and cannot be combined with 30% Bonus Clicks or Learning Phase Bonus Clicks.

2. Smarter Campaign Recommendations

Sponsored Max Diagnosis now provides more intelligent recommendations to help you optimize campaign performance with greater confidence.

  • Clearer recommendations
    Each recommendation includes a simple explanation of why it is recommended based on your campaign performance and current opportunities.
  • Prioritized recommendations
    Recommendations are displayed in order of potential impact, helping you focus on the actions that are most likely to improve campaign performance.
  • Proactive budget alerts
    Get early notifications when your campaign budget may run low, allowing you to top up in advance and avoid interruptions to campaign delivery.
  • Recommendations in more places
    Recommendations may also appear on the Seller Center homepage and On-Platform pop-up, helping you see and act on important opportunities as soon as you log in.
Disclaimer: Diagnosis recommendations are provided for guidance only and do not guarantee performance. Lazada is not liable for any actions taken or results arising from these recommendations.

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