How do I choose the right Keywords?
Choose Keywords with high relevancy and trending to increase the likelihood for the Keywords to drive performance.
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How can I review the Keywords’ performance?
You can review the Keywords’ performance in the Reports & Insights – Data Insights – Sponsored Discovery – Keywords section.
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How do I select the right products to promote?
In principle, always select top searched products, trending products, and hero products (i.e. products that are top selling historically with excellent product ratings and reviews). Selecting products with great deals (e.g. competitive pricing, Free Shipping, vouchers, and more) will increase the likelihood for your promoted products to convert.
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How many promoted products should I select for each campaign?
You can select up to 100 products for each campaign. We recommend setting up campaigns based on focus Category (e.g. skincare, hair care, make up, etc.). Always include as many promoted products in each campaign, including your Hero Products (i.e. the products that historically drove high store GMV with excellent buyers’ ratings and reviews). More…
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How can I review the Promoted Products’ performance?
You can review the Promoted Products performance in the Reports & Insights – Data Insights – Sponsored Discovery – Promoted Products section.
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What are the differences between Automated and Standard campaign type?
Automated Standard Descripton Steeper learning curve. Allow your experienced performance marketer to learn and optimize your campaigns and promoted products’ performance with more customized bidding options. Budget Options Max daily budget Max daily budget Unlimited daily budget Bid Options Cost-effective bidding Max bidding price Competitive bidding Product level bid price Keyword level bid price Features…
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How many campaigns should I set up?
You can create one Automated Campaign with a Manual Product selection for each focus Category (e.g. skincare, hair care, make up, etc.). For each of the focus Category campaigns, include the Hero Products (i.e. the products that historically drove high store GMV with excellent buyers’ ratings and reviews) Only use the Manual Campaign type after…
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How much budget should I allocate for each campaign?
In principle, set a daily budget that can drive at least 100 clicks. You can review this during the campaign setup. Our algorithm will predict the number of clicks you will likely get based on historical data, current economics, and your campaign setup. Do login and review your campaign performance frequently to ensure you always…
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How do the First Search Slot and Audience overbid feature work?
Increase your bidding competitiveness by increasing x% bid price on top of your base bid price for a specific slot (e.g. First Search Slot) or specific audience target.
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How can I unlock First Search Slot (FSS) overbid feature?
Campaign Type = Standard Placement = Include Sponsored Search