Can I delete keywords?
Yes, you can delete keywords anytime.
What happens if sellers set a high target ROI?
Setting a high ROI target can lead to lower bid prices, limiting traffic and sales potential. We highly recommend sellers adopt the system’s suggested ROI, which is calculated based on the product’s historical performance and store data, to achieve the most optimal target return for your products.
What is CPC (Cost Per Click)?
Average amount paid per click. CPC = Spend ÷ Clicks.
Why did my ROI results not match the Target ROI input?
Your Target ROI may initially vary due to the product’s learning phase. ROI fluctuations are more significant during this stage. Please wait 7 days for the learning phase to be completed before optimization.
What is Attribution Window?
Lazada attributes conversions up to 30 days after a click.
How many times per day I can adjust my Target ROI?
You can adjust your target ROI and daily budget for your Sponsored Max promoted products maximum 2 times per day. For helping stabilize performance, we highly suggest to refrain from unnecessary edits.
Who can use Sponsored Discovery?
Only whitelisted sellers can use Sponsored Discovery at the moment. Contact support or your account manager to request access.
How are the recommended ROI targets determined?
ROI recommendations are customized for each product using historical performance data and industry benchmarks, ensuring optimal ad spend to achieve desired sales.
Why should I use Sponsored Discovery?
It helps increase visibility, drive traffic, and boost sales using Lazada’s recommendation engine and historical shopper data.
How much does Sponsored Discovery cost?
It operates on a cost-per-click (CPC) model with second-price auction. You only pay when someone clicks your ad.
