What is Attribution Window?
Lazada attributes conversions up to 30 days after a click.
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How many times per day I can adjust my Target ROI?
You can adjust your target ROI and daily budget for your Sponsored Max promoted products maximum 2 times per day. For helping stabilize performance, we highly suggest to refrain from unnecessary edits.
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How are the recommended ROI targets determined?
ROI recommendations are customized for each product using historical performance data and industry benchmarks, ensuring optimal ad spend to achieve desired sales.
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Why should I use Sponsored Discovery?
Sponsored Discovery helps increase visibility and drive traffic using Lazada’s recommendation engine. However, Lazada now recommends Sponsored Max for better sales optimization and ROAS/ROI control.
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How much does Sponsored Discovery cost?
It operates on a cost-per-click (CPC) model with second-price auction. You only pay when someone clicks your ad.
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What is the difference in objectives between the three bidding types? How should I choose from the three ones?
Currently Sponsored Max provides three types of bidding methods, which are: Target ROI, Max CPC, and Auto Bidding: Target ROI: is an automated bidding strategy that allows advertisers to set a desired Return on Investment. The platform automatically adjusts the bid for each click to maximize the advertiser’s return. Max CPC: is an automated bidding…
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Is Sponsored Discovery suitable for limited budget?
Yes, it supports flexible budget levels.
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Can sellers run Sponsored Max – Store and Sponsored Max – Product in parallel?
Yes, sellers can run Sponsored Max – Store and Sponsored Max – Product at the same time, and Sponsored Max – Store will automatically select products that are not chosen from Sponsored Max – Product.
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What is Sponsored Discovery?
Sponsored Discovery is an easy way to increase visibility across Lazada by placing your products on high-traffic areas like search results and product recommendation pages.
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What is the difference between Sponsored Max – Store and Sponsored Max – Product?
Sponsored Max – Store and Sponsored Max – Product are subtypes under Sponsored Max. Sponsored Max – Store is designed for store-level promotions, while Sponsored Max – Product focuses on product-level promotions.